Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why social media is not everything in PR
Social media has become essential in public relations (PR), but it’s not everything. Here are some reasons why: There is no denying the impact and potential of social media as an instant, modern, and powerful tool in PR. It should be part of a broader, integrated communications strategy that includes traditional PR methods to ensure… Read more: Why social media is not everything in PR
More Posts
Why a book is not a PR tool
Most nonfiction books are expensive business cards. They open doors, and you may sell some for income, but they are not usually about serious income for many new authors. From my self-publishing experience, I know it is an incredible thrill…
What PR can’t do for you or your business
With clarity, strategy, and timeliness, PR can achieve many extraordinary things – raising awareness of your services and products or people, refining key ideas or messages, or reassuring your stakeholders what is fact and fiction in a crisis. While public…
Everything old is new again in media land
With the news that ‘glossy magazine’ ELLE Australia is returning to print runs again, it seems that sometimes big-time business models like fashion seem to go through cycles and return decades on. (I can barely believe my kids in 90s…
When media relations go bad
Anyone who has worked with journalists long enough knows that building solid connections is one of the best ways to secure earned media for your clients or yourself. It would be naïve to think that is the end of the…
When replicating human interaction with AI becomes a PR juggernaut
Many realise that purely online conversations are fraught at the best of times. Things can become overblown, unheard, misrepresented, and read or heard differently in the style or tone of words and language used by the writer and receiver alike….
Why your podcast is tanking today but could be a 2024 chart-topper
The golden era of podcasting is over. According to my nerdy sources, there were 67,000 new podcasts launched in Q1, 54,000 in Q2, 53,000 in Q3, and 44,000 in Q4. That’s a drop of one-third in 12 months. (So far…
How to restructure a business and still be a hero
Change can be hard, as the cliché tells us time and again. You may experience this when attempting to break a bad habit or start a better one. Altering your behaviour or routines often requires additional effort – at least…
Global PR trends: powering up with data, embracing staff advocacy and smarter AI
Having just returned to the office after 12 days in Asia, I had a chance to spend time with family and friends and truly tech off and wind down with no laptop seen by the pool. It was bliss. However,…
Why your PR is failing to shine
Public relations (PR) has changed significantly in the past decade or two since I started my first job in the sector in the mid-2000s. Media releases are less essential to pitching. Journalists are more dispersed and freelance-based. The press conference…
Podcast hosting solo takes more than a great introduction
Hosting a podcast on your own is great fun once you know how to manage…
How to deliver a board presentation that wins hearts and minds
Board meetings can sometimes become, well, boring meetings. There is usually a lot to read…
How articulating your legacy simplifies your life
How have you thought about your life in terms of your legacy? That is seemingly…
Does interviewing famous folks make your podcast downloads grow?
The short answer is… sometimes. If, like most podcasters, you’re looking for ways to grow…
How can ‘green’ communication be more than scientific speak?
Climate change is one of those terms, like any ESG message, that can get lost…
How can PR agencies make their clients happier?
In the 15 years since I launched my first PR agency, I have seen many…
Why getting media training isn’t all about being “on message”
Media training is an essential tool in public relations because it’s a highly effective way…
Four questions to ask yourself before you start a podcast
Podcasting is a great way to get your message out into the world, but it’s…
Explaining Podcast ROI
Every podcaster has that moment when things go from super exciting (usually preparation for launch…
Why newsjacking favours the bold
My clients probably hear me in their sleep on this topic! In every PR strategy…
How to be that superstar guest every podcaster loves
Podcasts have been great gateways to reach new audiences. Rather than relying on earned media…
Will ChatGPT take over our PR jobs?
I have waited to write a blog on the ChatGPT chatbot because I am a…
When companies fall victim to greenwashing
Green sheen or greenwashing is something every business must examine closely, especially with regulators like…
Why 2023 is the year ESG grows up
Over the last year, there were many important developments in environmental, social and governance (ESG),…
Naming rights: Can you use someone else’s podcast name?
While blogs and written posts are still valuable (hey, this is what I am doing…
Managing Media: Should you train your internal people or outsource your media management?
Large corporations often grapple with whether it’s better to have a team of in-house people…
Are you a good listener
“The more that you read, the more things you will know. The more that you…
Online Media Training
“The more that you read, the more things you will know. The more that you…
The Power of a Podcast as a Writer
The rise of the podcast is a sign of the times. We crave bite-sized nuggets…
How good are you in a crisis?
Every day we see large corporations making headlines for all sorts of crises. And sure,…
What is media training, and why do I need it?
Ok, I’m just going to be straight with you: In today’s digital business world, you…
Seriously? You want to start your own business? Get ready for the ride of your life!
In many ways, I am an accidental entrepreneur. It does not run in my family…
Does anyone read the newspaper anymore?
Newspapers are not dead. That said, they have certainly had to reshape their business model…
How to deliver your best ever presentation
You’ve probably heard by now that public speaking is feared by most people. According to…
Common media mistakes start-ups make, and how to avoid them!
Listen up entrepreneurs and start-ups! I need to tell you something – when you invest…
The best way to communicate and win clients, every time!
Business leaders can understandably feel totally flummoxed by constant changes that are impacting the way…
Communicating effectively in a digital world
With the digital revolution in full swing, and even more so since the pandemic hit…
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