The politics of everything that matters to mankind in the 20th century

The Politics of Everything

Hosted by Amber Daines, The Politics of Everything launched in May 2017 as a weekly podcast series asking newsworthy experts and leaders the tricky questions about the politics of everything that matters to mankind in the 21st century. 

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Future guests are welcome to contact me with your big idea and include the subject line 'POE idea', your chosen topic and a brief biography. 

February 9th 2021
77: The Politics of Collaboration - Kylie Green
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      Meet Kylie Green. A marketer, entrepreneur, supporter of women in business, networking
champion, charity worker, and mother of one. She has a 30-year long career in a range of
entrepreneurial, marketing, and senior management roles.

     At 29 years of age, founded Kaleidoscope Marketing and sold it in 2005 to The Photon Group of
Companies where she held the position of CEO until mid-2010. She then founded and ran two
businesses The Oven and Adland Jobs took some time out to start a family, joined the Board of
Directors for Layne Beachley's Aim for the Stars Foundation and worked as an industry mentor
to several industry business owners in BTL marketing, creative services, and PR

   Last year the ever-fearless Kylie has recently launched her fourth business, The Lime Agency
specializing in talent management and brand partnerships. Prior to Lime, Kylie was MD of
Kimberlin Education for 2 years, and spent a year before that in the Comm Bank's Women in
Focus team working with many of Australia's leading female entrepreneurs. She has been an MD
with Dentsu Aegis Network and the ApolloNation activations businesses in Sydney, Melbourne, and Auckland as well as Synergy Brand Experience in NZ. In 2016, she steered the agencies to
merge and rebrand as MKTG.

In this episode you will learn:

  1. How has the marketing world changed in the last 30 years and why is collaboration much more important?  
  2. Do some digital campaigns that arguably work better with one agency vs a team of experts from different businesses?
  3. Is there ever a clear disadvantage to collaboration in business?
  4. Collaborating means working together but is there any proof this makes sense in business where competition can be more of a driver?
  5. Take away: What is your best tip for anyone embracing The Politics of Collaboration?

To connect with Kylie go to:

LinkedIn

Website

Amplify your ideas and get a bit political with me! To be a future podcast guest or connect with me, I can be found at: amber@amberdaines.com

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