The politics of everything that matters to mankind in the 20th century

The Politics of Everything

Hosted by Amber Daines, The Politics of Everything launched in May 2017 as a weekly podcast series asking newsworthy experts and leaders the tricky questions about the politics of everything that matters to mankind in the 21st century. 

To subscribe on iTunes (and leave your five-star glowing review) please click here:


Future guests are welcome to contact me with your big idea and include the subject line 'POE idea', your chosen topic and a brief biography. 

May 4th 2021
89: The Politics of Trust - Sibon Schouten
Download Podcast

Today's guest is Sibon Schouten, CEO and Founder of Markd Global, a purpose-driven brand and marketing collective based in Sydney, Australia. Sibon believes purposeful leaders create purposeful companies that are more likely to pursue the triple bottom line - People, Planet, Profit, something she believes is critical to building trust and creating enduring brands, businesses, and societies.

Markd Global's unique approach has engaged clients across Australia, New Zealand, Switzerland, and Canada with plans to expand through a global platform that connects leaders and companies on purpose.  Before Sibon founded Markd Global in 2019, she spent many years in marketing, leadership, and corporate roles for some of the world's largest multinational companies.

The highlight of her career was working for the CEO of Nestle Oceania to find growth opportunities for the business. Sibon has a very diverse background, born in a village in rural South Africa, educated in the UK, and now living with her family in Australia. Her hero is Nelson Mandela who grew up in a neighbouring village to her own.

You will hear from Sibon on:

  1. Why does trust matter and is it essential for a successful, thriving business and workplace?
  2. What is the major difference you see between business leaders and political leaders achieving trust with their people?
  3. How can small businesses become trustworthy and execute that to their customers better?
  4. How can we learn to trust businesses that seem to stable and then prove to be volatile due to their inability to say reinvent themselves or be on par with market trends?
  5. Take away: What is your best tip for anyone seeking to win in The Politics of Trust?

To connect with Sibon:

Web site