Kate Toon discusses The Politics of SEO or Search Engine Optimisation, a word most business people need to understand if they want to get found online! Kate is an exceptionally talented copywriter and successful 'solo-preneur' who has learnt the fine art of internet speak. She helps businesses and brands get ranked on page 1 in the magical digital landscape. 

Her website Kate Toon Copywriter showcases her personality and professional offerings including copy and script writing, workshops and in early 2017 she ran her first copywriting conference. Kate also has a new book called Confessions of a Misfit Entrepreneur.

In this podcast, Kate teaches us:

1. How quality copywriting and SEO can be best friends?
2. What are the biggest mistakes small business owners make when it comes to SEO?
3. Why being a misfit entrepreneur can mean you achieve happiness and success.
4. What everyone has to do now to better master The Politics of SEO. 

To connect with Kate Toon:

• LinkedIn
• Twitter
• Katetooncopywriter.com.au 

For Episode #14 we have Peter Mastroianni discussing The Politics of Rentvesting - which is a modern term where you are renting a place in an area you want to live and investing where you can afford. In Australia, where capital cities medium house prices have continued to rise up to 20 percent a year, it is an effective way the increasingly prohibitive real estate market.

However, what are the pitfalls and pluses in a nation obsessed by home ownership? Peter has a business called Rentvesting, which has its features a podcast and webinars. He unpacks how to own property in a less traditional way.

In this podcast, Peter will give us insights into:

1. Why the great Australian dream of owning a house outright, with no mortgage, in our adult lifetime is not the only way to get ahead?
2. How rent-vesting works to get you a wealth-creating property portfolio sooner.
3. The ways he works with clients of all stages of life, to achieve a property strategy that works for them.
4. Hot tips: His best advice for listeners who are wanting to get into The Politics of Rent-vesting.

To contact Peter Mastroianni:

• Linkedin
• Rentvesting.com.au 
• Rentvest Podcast 

Anna Kellerman is Chief Mama and founder of Mama Creatives, a women's community group that is based in Sydney but with a global vision. Four years after it started, Mama Creatives runs monthly masterclasses and special events designed specifically for women, many of whom are writers, designers, singers or creative entrepreneurs, as well as parents. Anna is passionate about the arts, kids, sharing and connecting and is an art educator and registered art therapist.

Over the past 10 years, she has worked with kids and teens with a range of emotional and behavioural problems and most recently worked with children from domestic violence backgrounds. We are delighted to get her on board to discuss The Politics of Creative Women.

In this podcast, Anna will explain:

1. Why we are all born creative.
2. Why becoming a new parent often means a loss in energy and time to be creative, and how to remedy that.
3. How Mama Creatives started small but will go global.
4. How we can tap into our own female creative energy to live a more truly satisfying life.

To connect with Anna Kellerman:

• Website
• Facebook
• Instagram
• Twitter