Walkley Award winner, author and self-confessed communications addict

Empowering Australian professionals in media and business communications

Amber Daines – Australia’s most agile business communications expert

I’m obsessed with communication. Always have been. 

I started interviewing friends and family in the mid-80’s using my trusty electric blue boom box and tape deck. I wrote, designed and self-published my first magazine at eight. Then I hustled to sell it in the playground. 

I‘ve always been a media consumer and contributor.

I’ve worked in many forms of communication production throughout my career. I was originally a daily news journo for print newspaper and business magazines, which took me across the Asia Pacific and the UK. At 22, I won a prestigious Walkley Award for excellence in group newspaper journalism during the Asian financial crisis of the late 1990s (yes, aeons ago).

I’ve also been an on-air TV reporter and consulted as a PR and media relations expert to hundreds of well-known Australian brands in the business and charitable sectors. Combined with my experience in online communications, this gave me the reputation of being Australia’s most agile business communications expert.

Outside of work, I’m a keen art collector, embrace the chaos of raising two boys, and sit as a non-executive Director on a number of Boards. Away from the tools, I can also be found indulging in French Rosé, pungent cheese, and air-freighted editions of Vanity Fair magazine. Despite being on the wrong side of 40, I am also considering a return to my marathon competing days.


Custom communications consulting… because it’s not a one-size fits all solution

I launched my original business, Bespoke Communications, in 2007 with a single client and $1,000 in the bank. My goal? To deliver custom communication solutions for small, medium and large organisations, helping them refine and succinctly convey their message.

Why? Because every brand is different and so, too, are their needs. The media, though, is indiscriminate and unforgiving.

Fast-forward a decade and I’ve become Sydney’s go-to consultant in both traditional and digital media, public relations, crisis communications and the personal brand communications space. I work with CEOs and Executives to deliver C-Suite media training and Business leadership presentation skills. My clients span all industries – from creatives through to finance – and big and small business, start-up, entrepreneurial and not for profit fields.

Beyond consulting and speaking, I also deliver training and coaching programs Australia-wide (over 10,000 since November 2007, to be exact!).


Many talk the talk, but the evidence speaks for itself  

Clients: Clients past and present include AECOM, Deloitte, Carers Australia, Australian Science Innovations, Law and Justice Foundation of NSW, Origin Energy, NEXA Group, Scentregroup, Deloitte, W Hotels, Hilton Australasia, Hayman Island, Business Chicks, AGSM, Macquarie University, Finity, Pitcher Partners, and the International Fund for Animal Welfare – just to name a few!

Awards: I’m a four-time nominee in the Telstra Business Women’s Awards and was a National Finalist in the 2015 Flying Solo Business Awards. I’m also a Walkley Award-winning journalist for outstanding financial media reporting.

Qualifications: BA Communications (UTS, Sydney), majoring in Journalism and Asia Pacific politics. A Masters of Arts from the University of New South Wales. A Certificate IV in Workplace Training & Assessment (Train the Trainer) (UTS).

Media: My weekly podcast ‘The Politics of Everything’ enjoyed over 100,000 downloads in its first year alone, without any paid promotions or sponsorships. It’s all about the content.

Publications: I’ve published two books, both of which are best sellers (Well Said: How to be heard in Business and Generate Real Influence and Well Spun: Big PR and Social Media Ideas for Small Business). I’ve had PR and media industry related articles published globally. I’m also an industry commentator, MC, guest speaker and business presenter for clients Australia-wide.

Outside of work, I’m a keen art collector, embrace the chaos of raising two boys, and sit as a non-executive Director on a number of Boards. I also (secretly, mind you) love indulging in French Rosé, pungent cheese, and air freighted editions of Vanity Fair magazine.


Beyond fine wine, everything French, my family, creative arts, and always dreaming big, here are some specific causes and organisations that make my heart sing. Some are pro-bono clients and others are philanthropic causes I sponsor.

These organisations deserve an extra special shout out:

The Together for Humanity

Is a Sydney-based not-for-profit organisation that is helping schools, organisations and communities to respond effectively to differences of culture and belief.

Aim for the Stars Foundation

Isis about empowering and enabling individuals to take control of their lives and to invest in their future.

Australian Red Cross

Is there for people in need, no matter who you are, no matter where you live.

The Sydney Jewish Museum

Is dedicated to documenting and teaching the history of the Holocaust, challenging the perception of morality, social justice and human rights.