In business, you need to prepare for the unexpected. If working with the media is stressful during positive events, it’s doubly so during a crisis.
The current media landscape is unrelenting. It’s 24 hours a day, seven days a week, with social media empowering everyone to share their opinions. This means that successfully navigating your way through the first seconds, hours and weeks of an unfolding media crisis is the difference between your company surviving or being engulfed forever.
How you respond to the media in a crisis is critical to your brand reputation. Will your organisation be seen as caring and competent?
Our crisis media training will ensure both public and private organisations are prepared for an unexpected event. I’ll teach you how to retain control, while also demonstrating concern and compassion.
It’s is an absolute essential for anyone who:
Everyone – from spokespeople through to frontline staff – will leave equipped with the skills and knowledge to successfully manage the media in response to an unexpected event.
My crisis media workshops will not only help you manage the here and now, but also ensure you have a crisis management strategy and action plan for the future.
Working through my four-stage approach, you’ll benefit from:
Importantly, you’ll walk away with a clear understanding of how the media works in a crisis, and the skills to minimise the impact of bad news and protect your reputation.
As a business, you’ll learn how to work effectively as a team should crisis strike.
You’ll benefit from:
We’ll use role-plays and scenarios that take you through my four-stage approach, which is easy to remember and use in a crisis. You’ll confidently answer without stalling, deliver bad news as well as good, and balance strength with compassion.
If crisis has hit and you’re unprepared, I can help.
Contact me on +61 0404 145 939 and I’ll help you:
Together, we can develop a crisis plan that successfully helps you deal with media and a public hungry for information.
Bespoke solutions – enjoy ideas and inspiration for your specific business
Qualified journalist – over 20 years’ media experience
Award-winning – a Walkley Award winner
Experienced trainer – skilled and inspiring
Strategic thinker – who adapts to your industry quickly
Realistic and authentic training – with a practical, structured approach.