Master the art of media interviews and engage your next audience

Amber Daines is one of Australia’s leading business communications specialists. Find out what she can do for you

Idea to Launch in 4 weeks

New Online Course

Do you have the seed of a new podcast idea, or have you started and stopped podcasting because it’s been too tricky, too expensive, and far too slow to grow?

My Podcast Course ‘Idea to Launch in 4 weeks’ will solve all this and more!

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Financy Women's Index 2023

Communicate your message consistently and confidently

Amber Daines

Do you want to communicate more effectively with your clients, the media or your staff?

With technology, the way we do business is changing. Communication tools are changing. The media is changing.

What doesn’t change is the fact that we need to communicate effectively with anyone that’s important to our business.

For over 20 years I’ve worked with major brands, such as Westfield, Deloitte and ING, as well as Not-for-Profits (including The Australian Fund for Animal Welfare, Carers Australia and the Law and Justice Foundation), and hundreds of small businesses to:

* build their business case;
* reach new audiences and;
* engage their stakeholders through fine-tuning their communication skills and collateral.

Media exposure presents incredible opportunities.
Yet interviews gone wrong present incredible risk

You don’t get a second chance to make a first impression

In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.

If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively. 

I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.

Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.

Learn how to engage your audience and lead with confidence.

Media exposure presents incredible opportunities. Yet interviews gone wrong present incredible risk

You don’t get a second chance to make a first impression

In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.

If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively. 

I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.

Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.

Learn how to engage your audience and lead with confidence.

Amber’s Blog – Expert ideas, tools & musings

News conference

When media relations go bad

Anyone who has worked with journalists long enough knows that building solid connections is one of the best ways to secure earned media for your clients or yourself. It would be naïve to think that is the end of the story; if it was, I doubt I’d have a…

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Female podcaster

Why your podcast is tanking today but could be a 2024 chart-topper

The golden era of podcasting is over. According to my nerdy sources, there were 67,000 new podcasts launched in Q1, 54,000 in Q2, 53,000 in Q3, and 44,000 in Q4. That’s a drop of one-third in 12 months. (So far in 2023, Listen Notes counts 7,026 new podcasts launched; at that…

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Removing team member.

How to restructure a business and still be a hero

Change can be hard, as the cliché tells us time and again. You may experience this when attempting to break a bad habit or start a better one. Altering your behaviour or routines often requires additional effort – at least at first. Organisational change – like mergers and acquisitions, restructuring, and…

Read More
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I’m lucky enough to work with some amazing brands, become one of them!

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