With technology, the way we do business is changing. Communication tools are changing. The media is changing.
What doesn’t change is the fact that we need to communicate effectively with anyone that’s important to our business.
For over 20 years I’ve worked with major brands, such as Westfield, Deloitte and ING, as well as Not-for-Profits (including The Australian Fund for Animal Welfare, Carers Australia and the Law and Justice Foundation), and hundreds of small businesses to:
In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.
If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively.
I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.
Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.
Learn how to engage your audience and lead with confidence.
Amber offers an honest and straight-talking approach that is backed by years of industry knowledge, and she tailored her training to my specific needs so it was relevant and fast paced.
CEO of Business Chicks
Amber’s in-depth media training sessions have helped build the confidence of a number of AECOM’s technical leaders. Enabling typically camera-shy engineers to deliver clear, concise and impactful comments despite facing challenging and emotionally charged situations. She’s played a key role in equipping a number of our leaders to protect and enhance our brand in the marketplace.
Director, External Affairs Australia New Zealand, AECOM
Managing the Media was a really concise, hands-on workshop that made all the difference to how I plan and execute my ideas for media interviews, whether they be online, print or broadcast. Amber’s passion and ability to unpack ideas targeted at my level was valuable and memorable.
Head of Cyber Security at Marsh
IFAW has worked exclusively with Amber Daines as our media trainer since 2012, for a number of high profile media campaigns. Our media spokespersons have learned invariable media interview techniques and mastered their own authentic style with her guidance and input.
Communications Manager, IFAW (International Fund for Animal Welfare)
I’ve attended a number of media training events but this was the best. It was taught by knowledgeable people and it was great to have real journalists to practice with.
Executive Dean, Faculty of Business and Economics at Macquarie University
Amber's presentation was engaging and informative, developed specifically for our needs to meet the curriculum requirements of our program and her depth of knowledge and experience was evident at all times. I would highly recommend Amber for your development or public speaking engagements, a highly capable speaker who really knows her topic!
CEO at FlexCareers
Amber kicked off our 'In the Spotlight' series in February 2017, with an incredible one-hour masterclass all about 'How your creative soul can be heard and generate real influence'. She was polished yet accessible, practical yet engaging offering valuable content that kept the group inspired. I have since recommended Amber to several members of the Mama Creatives community for private sessions and would not hesitate to recommend her again.
Founder, Mama Creatives
Working with Amber has not only boosted my confidence when speaking to media, it has also demystified the media industry in a way that I can understand and tweak my pitches appropriately. Amber is very knowledgeable and extremely professional, I wouldn't hesitate to recommend her services.
Co-Founder of The Decorating School, Interior Stylist and Author