What’s Included:

* What makes news – identifying story angles and recognising threats and opportunities
* Insight into why journalists do what they do, what they want, and what this means for you
* Creating a “quotable quote”-  what to say and how to say it
* MediaSpeak – language that will get your message across
* Controlling a media interview – techniques that keep you on track
* Techniques for different media – basics for TV, radio and print
* What to ask when a journalist calls
* Interview planning – making sure you have the right messages
* Fail-proof techniques manage difficult media questions
* Best tips to achieve online/remote TV and radio interview success (from your own home office).