Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Want to be famous? Then expect a PR crisis to come calling
When a crisis hits, most people go either way regarding communications – usually the extremes of either nuclear or they go to ground. After 15 years of working with businesses and high-profile business leaders in their most challenging times, how they prepare and present themselves to the media (including social media) can significantly impact public… Read more: Want to be famous? Then expect a PR crisis to come calling
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Want to be famous? Then expect a PR crisis to come calling
When a crisis hits, most people go either way regarding communications – usually the extremes of either nuclear or they go to ground. After 15 years of working with businesses and high-profile business leaders in their most challenging times, how…
The PR power of the humble whitepaper
Marketers create whitepapers to educate their audience about a particular “hot button” issue backed by a well-articulated methodology. In PR land, the media can use this whitepaper for informed editorial content and to help form the backbone of news or…
When we expect our leaders to speak publicly, and they don’t
Unless you are on a tech-free break, it is very hard to miss the big global political news of the week. For the first time since President Richard Nixon stood down 50 years ago amid the Watergate scandal, a sitting…
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