Amber’s Blog

Expert ideas, tools & musings

Idea to Launch in 4 weeks

New Online Course

Do you have the seed of a new podcast idea, or have you started and stopped podcasting because it’s been too tricky, too expensive, and far too slow to grow?

My Podcast Course ‘Idea to Launch in 4 weeks’ will solve all this and more!

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Business presentation
How to deliver a board presentation that wins hearts and minds

Board meetings can sometimes become, well, boring meetings. There is usually a lot to read beforehand, and several speakers and big ideas to discuss, and they sometimes make fast-paced decisions from the information shared. To achieve cut-through communications success in…

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Women hold wooden letters PR
How can PR agencies make their clients happier?

In the 15 years since I launched my first PR agency, I have seen many different client types come our way- not just varying wildly the size of companies, their budgets, or sectors they play in but actual personas. As…

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RSS symbol
Explaining Podcast ROI

Every podcaster has that moment when things go from super exciting (usually preparation for launch day) to this being more complicated than expected (I’d say episode 12 for many new podcasters, based on a casual chat recently among my course…

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Latest news
Why newsjacking favours the bold

My clients probably hear me in their sleep on this topic! In every PR strategy session, I emphasise the value of newsjacking. What is that, you ask? This is where you, as experts, take advantage of existing news-related events to generate…

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Podcast guest
How to be that superstar guest every podcaster loves

Podcasts have been great gateways to reach new audiences. Rather than relying on earned media for PR wins, podcasts have successfully democratised the reach rate of any leader, expert, or opinion maker to get your ideas out to the masses….

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Will ChatGPT take over our PR jobs?

I have waited to write a blog on the ChatGPT chatbot because I am a slow adopter regarding technology, and I can be a skeptic – someone who never rushes to join the shiny new bandwagon when the world is…

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When companies fall victim to greenwashing

Green sheen or greenwashing is something every business must examine closely, especially with regulators like ASIC cracking down on those who overstate their Environmental Social Governance (ESG) credentials. When communicating your ESG messages on your website or in an investor…

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Environmental, social and governance (ESG)
Why 2023 is the year ESG grows up

Over the last year, there were many important developments in environmental, social and governance (ESG), and the impact of these will only continue to influence global trends. What are the most important developments for ESG, and how will these progress?…

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Amber Daines podcasting
Naming rights: Can you use someone else’s podcast name?

While blogs and written posts are still valuable (hey, this is what I am doing here), the growth of podcasts remains the future for anyone serious about online marketing, establishing a brand, or imparting their knowledge. People are increasingly time-poor…

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Amber Daines
Are you a good listener

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”― Dr. SeussWhen I interviewed successful entrepreneurs, CEOs, and small business owners for my two books: “Well Said: How to…

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Online Media Training

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” ― Dr. Seuss When I interviewed successful entrepreneurs, CEOs, and small business owners for my two books: “Well Said:…

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Bespoke Communications Podcast
The Power of a Podcast as a Writer

The rise of the podcast is a sign of the times. We crave bite-sized nuggets of news, storytelling, and dramas, and a 30 to a 60-minute podcast can deliver all of that, with the added convenience of being listened to…

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Amber Daines
How good are you in a crisis?

Every day we see large corporations making headlines for all sorts of crises. And sure, they have large-in-house communications teams, media savvy CEOs, and big budgets to pull in all the resources they need no matter the time of day…

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