Amber’s Blog
Expert ideas, tools & musings

Ok, I’m just going to be straight with you: In today’s digital business world, you need media training. Full Stop. Here’s why. Andy Warhol once famously said that we’d all experience 15 minutes of fame one day. And as it turns out, his prediction was pretty spot on. None of us, I don’t think, realised […]

In many ways, I am an accidental entrepreneur. It does not run in my family so was never in my DNA or overtly encouraged, to be honest. My parents didn’t own their businesses and I was always of the view I would not either. Until I did. That is something I have not been able […]

Newspapers are not dead. That said, they have certainly had to reshape their business model to survive over the past decade. But we’re living in a digitally obsessed world where news is shared on many platforms and not only from traditional media outlets. So, let’s talk about how to make the most of the modern […]

You’ve probably heard by now that public speaking is feared by most people. According to the statistics, we’d rather go to the dentist, or walk around in tight shoes with blistered feet. Presenting doesn’t have to be an anxiety-ridden experience. Here’s how to nail it. A fear of public speaking or giving presentations seems to […]

Listen up entrepreneurs and start-ups! I need to tell you something – when you invest in Public Relations, it is a bit like a marathon, rather than a 100m sprint race. It takes time to build a brand and an authentic leadership voice in an increasingly competitive marketplace. And yes, it requires an investment of […]

Business leaders can understandably feel totally flummoxed by constant changes that are impacting the way we do business, socialise and work online. Despite the rise of tech and the ability to hold events or speaking engagements virtually, the same tried and tested communication fundamentals still apply. Now there are just many more options available to […]

With the digital revolution in full swing, and even more so since the pandemic hit us, business is facing a time like never before: one of disruption and unprecedented change. The key to navigating this change successfully, according to communications expert Amber Daines, is finding – and expressing – your authentic voice. The way we […]