Amber’s Blog

Expert ideas, tools & musings

Idea to Launch in 4 weeks

New Online Course

Do you have the seed of a new podcast idea, or have you started and stopped podcasting because it’s been too tricky, too expensive, and far too slow to grow?

My Podcast Course ‘Idea to Launch in 4 weeks’ will solve all this and more!

Latest Post

More Posts

Removing team member.
How to restructure a business and still be a hero

Change can be hard, as the cliché tells us time and again. You may experience this when attempting to break a bad habit or start a better one. Altering your behaviour or routines often requires additional effort – at least…

Read More
News conference
Why your PR is failing to shine

Public relations (PR) has changed significantly in the past decade or two since I started my first job in the sector in the mid-2000s. Media releases are less essential to pitching. Journalists are more dispersed and freelance-based. The press conference…

Read More
Business presentation
How to deliver a board presentation that wins hearts and minds

Board meetings can sometimes become, well, boring meetings. There is usually a lot to read beforehand, and several speakers and big ideas to discuss, and they sometimes make fast-paced decisions from the information shared. To achieve cut-through communications success in…

Read More
Women hold wooden letters PR
How can PR agencies make their clients happier?

In the 15 years since I launched my first PR agency, I have seen many different client types come our way- not just varying wildly the size of companies, their budgets, or sectors they play in but actual personas. As…

Read More
RSS symbol
Explaining Podcast ROI

Every podcaster has that moment when things go from super exciting (usually preparation for launch day) to this being more complicated than expected (I’d say episode 12 for many new podcasters, based on a casual chat recently among my course…

Read More
Latest news
Why newsjacking favours the bold

My clients probably hear me in their sleep on this topic! In every PR strategy session, I emphasise the value of newsjacking. What is that, you ask? This is where you, as experts, take advantage of existing news-related events to generate…

Read More
Podcast guest
How to be that superstar guest every podcaster loves

Podcasts have been great gateways to reach new audiences. Rather than relying on earned media for PR wins, podcasts have successfully democratised the reach rate of any leader, expert, or opinion maker to get your ideas out to the masses….

Read More
Will ChatGPT take over our PR jobs?

I have waited to write a blog on the ChatGPT chatbot because I am a slow adopter regarding technology, and I can be a skeptic – someone who never rushes to join the shiny new bandwagon when the world is…

Read More
When companies fall victim to greenwashing

Green sheen or greenwashing is something every business must examine closely, especially with regulators like ASIC cracking down on those who overstate their Environmental Social Governance (ESG) credentials. When communicating your ESG messages on your website or in an investor…

Read More
Environmental, social and governance (ESG)
Why 2023 is the year ESG grows up

Over the last year, there were many important developments in environmental, social and governance (ESG), and the impact of these will only continue to influence global trends. What are the most important developments for ESG, and how will these progress?…

Read More
Amber Daines podcasting
Naming rights: Can you use someone else’s podcast name?

While blogs and written posts are still valuable (hey, this is what I am doing here), the growth of podcasts remains the future for anyone serious about online marketing, establishing a brand, or imparting their knowledge. People are increasingly time-poor…

Read More

Let’s Connect

Feel free to drop me a message, I’d love to connect

"*" indicates required fields

You will also receive my quarterly newsletter as a bonus. Of course you can unsubscribe at any time.
This field is for validation purposes and should be left unchanged.