Amber’s Blog
Expert ideas, tools & musings

Stephen Covey (author of The 7 Habits of Highly Effective People) made famous a quote: “The biggest communication problem is that we do not listen to understand. We listen to reply.” And even though it’s some years since this became a bit of a buzzphrase in the corporate and life coaching arena, few people manage, […]

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” ― Dr. Seuss When I interviewed successful entrepreneurs, CEOs, and small business owners for my two books: “Well Said: How to be heard in Business and Generate Real Influence” and “Well Spun: Big PR […]

The rise of the podcast is a sign of the times. We crave bite-sized nuggets of news, storytelling, and dramas, and a 30 to a 60-minute podcast can deliver all of that, with the added convenience of being listened to on demand. My favourite podcast listening time is in the car, alone, after I drop […]

Every day we see large corporations making headlines for all sorts of crises. And sure, they have large-in-house communications teams, media savvy CEOs, and big budgets to pull in all the resources they need no matter the time of day or night, which is why they tend to get the stories on and off the […]

Ok, I’m just going to be straight with you: In today’s digital business world, you need media training. Full Stop. Here’s why. Andy Warhol once famously said that we’d all experience 15 minutes of fame one day. And as it turns out, his prediction was pretty spot on. None of us, I don’t think, realised […]

In many ways, I am an accidental entrepreneur. It does not run in my family so was never in my DNA or overtly encouraged, to be honest. My parents didn’t own their businesses and I was always of the view I would not either. Until I did. That is something I have not been able […]

Newspapers are not dead. That said, they have certainly had to reshape their business model to survive over the past decade. But we’re living in a digitally obsessed world where news is shared on many platforms and not only from traditional media outlets. So, let’s talk about how to make the most of the modern […]

You’ve probably heard by now that public speaking is feared by most people. According to the statistics, we’d rather go to the dentist, or walk around in tight shoes with blistered feet. Presenting doesn’t have to be an anxiety-ridden experience. Here’s how to nail it. A fear of public speaking or giving presentations seems to […]

Listen up entrepreneurs and start-ups! I need to tell you something – when you invest in Public Relations, it is a bit like a marathon, rather than a 100m sprint race. It takes time to build a brand and an authentic leadership voice in an increasingly competitive marketplace. And yes, it requires an investment of […]

Business leaders can understandably feel totally flummoxed by constant changes that are impacting the way we do business, socialise and work online. Despite the rise of tech and the ability to hold events or speaking engagements virtually, the same tried and tested communication fundamentals still apply. Now there are just many more options available to […]