Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why social media is not everything in PR
Social media has become essential in public relations (PR), but it’s not everything. Here are some reasons why: There is no denying the impact and potential of social media as an instant, modern, and powerful tool in PR. It should be part of a broader, integrated communications strategy that includes traditional PR methods to ensure… Read more: Why social media is not everything in PR
More Posts
Explaining Podcast ROI
Every podcaster has that moment when things go from super exciting (usually preparation for launch day) to this being more complicated than expected (I’d say episode 12 for many new podcasters, based on a casual chat recently among my course…
Why newsjacking favours the bold
My clients probably hear me in their sleep on this topic! In every PR strategy session, I emphasise the value of newsjacking. What is that, you ask? This is where you, as experts, take advantage of existing news-related events to generate…
How to be that superstar guest every podcaster loves
Podcasts have been great gateways to reach new audiences. Rather than relying on earned media for PR wins, podcasts have successfully democratised the reach rate of any leader, expert, or opinion maker to get your ideas out to the masses….
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