Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why most freelance PR businesses fail FAST
The stats aren’t great. One in five freelancers fail within their first year of business, and 60% are forced to close their doors within 5 years. Many freelance PR businesses fail within the first two years due to strategic, operational, and personal challenges. Here are some of the main reasons: 1. Lack of a Clear Niche… Read more: Why most freelance PR businesses fail FAST
More Posts
When media relations go bad
Anyone who has worked with journalists long enough knows that building solid connections is one of the best ways to secure earned media for your clients or yourself. It would be naïve to think that is the end of the…
When replicating human interaction with AI becomes a PR juggernaut
Many realise that purely online conversations are fraught at the best of times. Things can become overblown, unheard, misrepresented, and read or heard differently in the style or tone of words and language used by the writer and receiver alike….
Why your podcast is tanking today but could be a 2024 chart-topper
The golden era of podcasting is over. According to my nerdy sources, there were 67,000 new podcasts launched in Q1, 54,000 in Q2, 53,000 in Q3, and 44,000 in Q4. That’s a drop of one-third in 12 months. (So far…
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