Amber’s Blog
Expert ideas, tools & musings
Latest Post
- What Sports Champions Can Teach Us About the Art of Career Change
Career changes are part of adulting. Whether it’s by choice or circumstance, stepping away from what you know into the unknown can feel daunting. But few people understand the art of reinvention better than sports champs and elite athletes. As I’ve discovered through my two seasons of my podcast, Life After the Whistle, the way highly focused… Read more: What Sports Champions Can Teach Us About the Art of Career Change
More Posts
Why Community PR Profiles Matter: Building Trust, Credibility, and Engagement
In today’s hyper-connected world, a brand’s reputation isn’t just built in fancy boardrooms and big chambers of commerce—it’s shaped by the communities it engages with. While high-profile media coverage is important, an often-overlooked aspect of PR and business profiling is…
Is newsjacking an underrated PR strategy?
Newsjacking—leveraging a breaking news story to insert your brand, client, or expertise into the conversation—requires speed, relevance, and precision. Most clients want to be the story—unless it’s a scandal or negative news, of course—but struggle to find ongoing traction in…
What to Avoid When You’re in the Middle of a Media Pile-On
The media cycle is relentless. Never was this truer than when I got a call late last Sunday evening—usually in that little slither of time when I am mentally preparing for the week ahead in business and for the family…
