Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Risky business – when do you need to call in a PR agency?I was at my eighth #MeetTheMedia event last week in Sydney (yep, Chairman’s lounge status, as founder Nic Hayes says), an annual ‘mainstream journalist meet us ordinary folks with a PR angle to pitch’ curated event run very well by Media Stable. During the Q&A session, one business owner asked Holly Fallon, a Weekend Sunrise… Read more: Risky business – when do you need to call in a PR agency?
More Posts
When media relations go bad
Anyone who has worked with journalists long enough knows that building solid connections is one of the best ways to secure earned media for your clients or yourself. It would be naïve to think that is the end of the…
When replicating human interaction with AI becomes a PR juggernaut
Many realise that purely online conversations are fraught at the best of times. Things can become overblown, unheard, misrepresented, and read or heard differently in the style or tone of words and language used by the writer and receiver alike….
Why your podcast is tanking today but could be a 2024 chart-topper
The golden era of podcasting is over. According to my nerdy sources, there were 67,000 new podcasts launched in Q1, 54,000 in Q2, 53,000 in Q3, and 44,000 in Q4. That’s a drop of one-third in 12 months. (So far…
"*" indicates required fields