Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why social media is not everything in PR
Social media has become essential in public relations (PR), but it’s not everything. Here are some reasons why: There is no denying the impact and potential of social media as an instant, modern, and powerful tool in PR. It should be part of a broader, integrated communications strategy that includes traditional PR methods to ensure… Read more: Why social media is not everything in PR
More Posts
Why your podcast is tanking today but could be a 2024 chart-topper
The golden era of podcasting is over. According to my nerdy sources, there were 67,000 new podcasts launched in Q1, 54,000 in Q2, 53,000 in Q3, and 44,000 in Q4. That’s a drop of one-third in 12 months. (So far…
How to restructure a business and still be a hero
Change can be hard, as the cliché tells us time and again. You may experience this when attempting to break a bad habit or start a better one. Altering your behaviour or routines often requires additional effort – at least…
Global PR trends: powering up with data, embracing staff advocacy and smarter AI
Having just returned to the office after 12 days in Asia, I had a chance to spend time with family and friends and truly tech off and wind down with no laptop seen by the pool. It was bliss. However,…
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