Amber’s Blog
Expert ideas, tools & musings
Latest Post
- What Sports Champions Can Teach Us About the Art of Career Change
Career changes are part of adulting. Whether it’s by choice or circumstance, stepping away from what you know into the unknown can feel daunting. But few people understand the art of reinvention better than sports champs and elite athletes. As I’ve discovered through my two seasons of my podcast, Life After the Whistle, the way highly focused… Read more: What Sports Champions Can Teach Us About the Art of Career Change
More Posts
It Took Its Time but PR Reporting is No Longer Stuck in 2005
A decade ago, PR reporting was relatively vanilla, aka simple: clip counts, AVEs (Advertising Value Equivalents), and media mentions reigned supreme if your client’s brand showed up in a major outlet, even as a one-line quote from a CEO. Sorry…
Why Does AI Love Em Dashes So Much?
If you’ve ever read something online and thought, “Wow, that sentence had more dashes than a Formula 1 track”, chances are, it was written (or at least helped along) by AI. Yep. Em dashes…. You know, these things: — —…
Always be prepared: Qantas is the latest but not the last business be hacked
The gloomy news earlier this week that up to six million Qantas customers could be impacted by a breach of their data via a contact centre working with the Australian airline, and Qantas expects a “significant” proportion of the data…
