Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why social media is not everything in PR
Social media has become essential in public relations (PR), but it’s not everything. Here are some reasons why: There is no denying the impact and potential of social media as an instant, modern, and powerful tool in PR. It should be part of a broader, integrated communications strategy that includes traditional PR methods to ensure… Read more: Why social media is not everything in PR
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Naming rights: Can you use someone else’s podcast name?
While blogs and written posts are still valuable (hey, this is what I am doing here), the growth of podcasts remains the future for anyone serious about online marketing, establishing a brand, or imparting their knowledge. People are increasingly time-poor…
Managing Media: Should you train your internal people or outsource your media management?
Large corporations often grapple with whether it’s better to have a team of in-house people trained to talk to media or outsource media management when needed.There are pros and cons to both approaches. However, I know from experience that you…
Are you a good listener
“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”― Dr. SeussWhen I interviewed successful entrepreneurs, CEOs, and small business owners for my two books: “Well Said: How to…
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