Amber’s Blog
Expert ideas, tools & musings
Latest Post
- The best ways AI can integrate any PR pro’s real-life expertise
If there were a prize for the most significant business trend in 2024, the gold would land with Artificial Intelligence (AI). Over the past few years, the AI conversation has changed, and in PR land, we no longer think about IF or WHAT we can do with the tech but HOW and WHY. It can… Read more: The best ways AI can integrate any PR pro’s real-life expertise
More Posts
Why getting media training isn’t all about being “on message”
Media training is an essential tool in public relations because it’s a highly effective way to prepare people for a successful media appearance, especially if they are new to media, facing a media storm (aka crisis), or are seasoned at…
Four questions to ask yourself before you start a podcast
Podcasting is a great way to get your message out into the world, but it’s also a lot of hard work. For every show that’s listened to by millions of people, there are hundreds with an audience consisting of the…
Explaining Podcast ROI
Every podcaster has that moment when things go from super exciting (usually preparation for launch day) to this being more complicated than expected (I’d say episode 12 for many new podcasters, based on a casual chat recently among my course…
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