Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Ten winning ways any CEO can become a more authentic speakerSpeakers stand out and remain in our minds usually for two reasons: There is a middle grey area, where many people play safely with room to grow as they speak more regularly to higher stakes groups. Helping a CEO become a more authentic speaker is essential for effective leadership communication and is one of my… Read more: Ten winning ways any CEO can become a more authentic speaker
More Posts
How can ‘green’ communication be more than scientific speak?
Climate change is one of those terms, like any ESG message, that can get lost in translation – or worse still, just be ignored because it’s too dry or overly complicated by scientific jargon. It remains a core challenge for…
How can PR agencies make their clients happier?
In the 15 years since I launched my first PR agency, I have seen many different client types come our way- not just varying wildly the size of companies, their budgets, or sectors they play in but actual personas. As…
Why getting media training isn’t all about being “on message”
Media training is an essential tool in public relations because it’s a highly effective way to prepare people for a successful media appearance, especially if they are new to media, facing a media storm (aka crisis), or are seasoned at…
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