Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why social media is not everything in PR
Social media has become essential in public relations (PR), but it’s not everything. Here are some reasons why: There is no denying the impact and potential of social media as an instant, modern, and powerful tool in PR. It should be part of a broader, integrated communications strategy that includes traditional PR methods to ensure… Read more: Why social media is not everything in PR
More Posts
Why your PR is failing to shine
Public relations (PR) has changed significantly in the past decade or two since I started my first job in the sector in the mid-2000s. Media releases are less essential to pitching. Journalists are more dispersed and freelance-based. The press conference…
Podcast hosting solo takes more than a great introduction
Hosting a podcast on your own is great fun once you know how to manage it! Sitting solo speaking into a microphone, and trying to perform to a listener you can’t see is hard work at first. Here are my…
How to deliver a board presentation that wins hearts and minds
Board meetings can sometimes become, well, boring meetings. There is usually a lot to read beforehand, and several speakers and big ideas to discuss, and they sometimes make fast-paced decisions from the information shared. To achieve cut-through communications success in…
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