Amber’s Blog

Expert ideas, tools & musings

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Woman reading magazine
Everything old is new again in media land

With the news that ‘glossy magazine’ ELLE Australia is returning to print runs again, it seems that sometimes big-time business models like fashion seem to go through cycles and return decades on. (I can barely believe my kids in 90s…

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News conference
When media relations go bad

Anyone who has worked with journalists long enough knows that building solid connections is one of the best ways to secure earned media for your clients or yourself. It would be naïve to think that is the end of the…

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