Amber’s Blog
Expert ideas, tools & musings
Latest Post
- The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just Tactics
As we age, It is easy to be nostalgic about the “good old days.” The music was better, the fashion more nuanced, and the cost of living was less. Or so we tell ourselves! That era is probably my later childhood and early adult years of the 1990s. It was also a pre-social media era… Read more: The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just Tactics
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The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just Tactics
As we age, It is easy to be nostalgic about the “good old days.” The music was better, the fashion more nuanced, and the cost of living was less. Or so we tell ourselves! That era is probably my later…
How can a PR agent demonstrate value to the board?
We work with several organisations with boards that demand “proof” of our PR value. A board is usually a group of differently wired humans – some are numbers of people, others big picture visionaries, and others detail-orientated folks. We need…
Why should you avoid buzzwords in media interviews – or anywhere, please!
Pivot. Synergise. Guardrails (personal peeve unless we are talking about a toddler bed). These are common buzzwords or “industry speak,” peppering the business banter and online conversations of 2024. These terms often have a place – and come and go…
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