Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why should you avoid buzzwords in media interviews – or anywhere, please!
Pivot. Synergise. Guardrails (personal peeve unless we are talking about a toddler bed). These are common buzzwords or “industry speak,” peppering the business banter and online conversations of 2024. These terms often have a place – and come and go – and to be clear, they are not bad, but we can all do better.… Read more: Why should you avoid buzzwords in media interviews – or anywhere, please!
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Why should you avoid buzzwords in media interviews – or anywhere, please!
Pivot. Synergise. Guardrails (personal peeve unless we are talking about a toddler bed). These are common buzzwords or “industry speak,” peppering the business banter and online conversations of 2024. These terms often have a place – and come and go…
Risky business – when do you need to call in a PR agency?
I was at my eighth #MeetTheMedia event last week in Sydney (yep, Chairman’s lounge status, as founder Nic Hayes says), an annual ‘mainstream journalist meet us ordinary folks with a PR angle to pitch’ curated event run very well by…
Ten winning ways any CEO can become a more authentic speaker
Speakers stand out and remain in our minds usually for two reasons: They are stars They are flops There is a middle grey area, where many people play safely with room to grow as they speak more regularly to higher…
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