How to restructure a business and still be a hero
Change can be hard, as the cliché tells us time and again. You may experience this when attempting to break a bad habit or start a better one. Altering your behaviour or routines often requires additional effort – at least at first. Organisational change – like mergers and acquisitions, restructuring, and adjustments to organizational processes – is no different.
It’s no wonder, then, that many organisational change efforts fail. You’re not only trying to evolve your approaches and habits but convincing others to change their own. This lack of change management skills can make organizational initiatives difficult to execute, so it’s important that managers develop the competencies needed to lead their teams through periods of transformation.
One study by Gartner shows only 34 percent of all change initiatives pursued by businesses end in clear success. On the other hand, 16 percent yield mixed results, which equates to 50 percent of all change initiatives.
Communicating SUPER well is the core of any change management plan – but ever wondered how?
Since organizational change is often difficult to implement, it’s important to consider the management skills required to cultivate success. Effective communication, in particular, plays a vital role in making organizational change possible.
There are two questions you need to address when communicating change:
Both of these pieces are vital. One without the other can jeopardize attempts at truly seamless organisational change. When communicating change, you should focus on increasing motivation and the company’s ability to adapt – and keep adapting.
Here are four tips to help you create a winning change communication strategy.
Share a New Vision
One of the best things you can do when communicating change is share a vision of how the organization can benefit from the transition. Individuals need to know the change is both good for them and the company overall. A way to craft that vision is by answering these questions:
Make answering these questions central to your change communication.
By answering these questions, employees will have a better understanding of why organizational change is imminent, which is critical to success. Clarifying the motivations behind organizational change helps team members reach a mutual understanding, allowing everyone to work toward one shared vision.
A few years ago, all kinds of businesses around the world were coping with challenges brought on by the coronavirus (COVID-19) and a temporarily stalled economy as a result of such uncertainty. To survive this sudden disruption to business as usual, many companies have undergone rapid organizational change initiatives, such as embracing 100% remote work. Firms successfully adapted have been transparent in their efforts and communicated a clear vision for employees to rally around.
Be a Master Storyteller
The vision – where you want to be as an organization – is part of a larger story that involves you and your business. Telling a story enables everyone to envision where the company needs to be, where it currently is and how to transition.
Take the example of Scandinavian Airlines. They needed to make an organizational shift in the early 1980s. The airline industry was struggling. The company was losing money to the tune of $20 million and could not remain as it was.
Through its change efforts, the company met its goal of increasing earnings by $25 million in the first year; Scandinavian Airlines increased them by $80 million. Within a couple of years, it was named the best airline for business travelers by Fortune magazine. Employees were on board with the change, which was making a difference. How did Scandinavian Airlines do it?
All 20,000 of its employees received a short handbook communicating the change, which centered around focusing on a subset of customers – the business flyer – to turn the company around. This was not your typical corporate communication. Titled “Let’s Get in There and Fight,” the booklet included characterizations of airplanes, complete with cartoons and large typeface fonts that highlighted where the company was and the vision for where it wanted to be. It told how “storm clouds” and “bad weather” had struck the business and how it faced challenges in being profitable. It described its competition and how employees could help it stay competitive.
Your strategy may not involve cartoons and large text like Scandinavian Airlines, but communicating the story of your change initiative can have a powerful effect on illuminating your vision.
Returning to the example of the pandemic, you might position your organizational change story much like a heroic tale. Social distancing is an immediate threat to your business, which you must rise to meet as an organization. It won’t be easy, but you have a plan that includes X, Y, and Z. Communicating change in this manner can allay some of the fear and uncertainty your employees may be feeling while simultaneously rallying them around common goals. That is how we manage the process and ensure we stand strong as leaders.
Your People Matter Most
Does your change communication strategy focus on telling the members of your organization what to do and what they need to change? Or does it inspire and enable them to be change agents as well?
Telling a story where the employees were not only part of that change, but could be heroes in the story, provided a rallying cry that allowed them to stand side-by-side as active players in the change initiative.
What can you do to make the individuals in your organization active participants in your change efforts? How can you make them feel that changing with the organization will make them the hero and not the victim? Consider again the organizational change scenario spurred by the coronavirus. You’ve shared your vision for change and told how you intend to reach your goals. By making your employees the heroes of the change story and explaining the specific roles each person plays, you can empower them to exercise agency in helping the organization meet its goals.
Equip those in your organization to become leaders in your change communication. Once you reach a shared vision—one your employees believe is good for the company – it’s your role to show the path that will get them there.
This became increasingly evident at Rakuten, Japan’s largest online retailer. Rakuten CEO Hiroshi Mikitani wanted to change the very language of the organization. Instead of most of his company speaking their native Japanese, he wanted his 7,100 Tokyo employees to transition to conducting business in English.
This change supported the company’s effort to become number one in internet services globally. In two years, Mikitani expected his employees to be proficient in English. With just a few months left in his change initiative, however, surveys found that many employees, especially native Japanese speakers, felt afraid, frustrated, nervous, and even oppressed by the initiative.
The employees of Rakuten were not experiencing the change as something positive for them personally. They may have believed it was good for the company and possibly good for them, but they were challenged and discouraged. If you were in Mikitani’s place, what would you do?
As a leader, you don’t need the change to be good for your employees every step of the way. Some changes will be gruelingly difficult. It will involve scaling steep inclines and, for some, working harder than they have before. What can you do to increase their ability to continue this path?
While the initial change initiative shared by Rakuten was clear, there needed to be additional communication that would help employees chart the path. Rakuten provided funding for language learning programs, communicating to employees that the company was there for them. They would not have to make the change alone. Action, as well as words, were powerful tools.
In the case of shifting to remote work to combat the threats of coronavirus, your employees likely understand it’s essential for the company to survive. They know they have a role in the initiative’s success, and there’s a clear path forward. But that doesn’t change that, for many, it’s an entirely new way of working – and that comes with challenges. In addition to communicating the initial change initiative, it’s important to clarify to your employees that resources are available to help them transition so they don’t feel overwhelmed or paralysed into inaction.
Always Keep Communicating
Communicating change never ends, as many leaders know. Be prepared to communicate not just once but again and again throughout the change process. Restate the vision, retell the story, enable your employees to act as heroes, and chart and re-chart the path when struggles arise. Your organization will be more motivated and equipped to make that change effort with you.
Change is possible. Individuals make real changes every day. Organizations shift gears and become increasingly successful as a result. Your communication strategy can be important in enabling transformation and lasting impact.
Since 2007, our team has helped scores of clients, from banks to beauty giants and tech brands, create impactful and timely internal communications plans in times of change – can we help you? Email amber@amberdaines.com to discuss and arrange a free discovery call.
Having just returned to the office after 12 days in Asia, I had a chance to spend time with family and friends and truly tech off and wind down with no laptop seen by the pool. It was bliss.
However, as most business owners know, clocking off completely is usually not entirely feasible, and we usually have those golden ideas when we are away from our desks! I met a few old colleagues for drinks one night in steamy Singapore, and we pretty quickly started “talking shop” between catching up on the stories of our personal lives and slurps of ramen.
Here are some of the highlights of emerging trends and some ideas on where PR energy shall be spent as we sail into Q4 of 2023. These are worth thinking about in your PR brainstorms and future strategic planning!
Data analytics plays an increasingly crucial role in measuring campaign impact. Tracking audience engagement and proving return on investment. We know that authenticated data-driven insights help showcase trends and prove strategic decision-making more than ever. With AI and machine learning technologies being incorporated into BAU PR activities, this is the way forward: targeted audience segmentation, deeper personalisation of messaging and automated content creation with some added human touches will become even more normalised.
Collaborations with vetted and brand-aligned influencers who have proven capable of capturing niche audiences will play a significant role in future PR strategies by creating authentic connections with target audiences. Henceforth implementing robust influencer engagement strategies and measurement frameworks is important for successful collaborations.
Equally, employee advocacy will become increasingly important as an effective PR strategy. Encouraging employees to be brand ambassadors and empowering them to share their experiences will enhance authenticity and credibility. Employee advocacy has become stable in PR for brands and businesses that want to create rapport with more people and incite sharper engagement internally and externally. With the rise of social media and the increasing importance of authenticity and transparency, organizations must focus more on developing relationships with their employees and encouraging them to advocate for their brands. PR professionals must develop strategies to engage employees and empower them to share their experiences and opinions with their networks.
Corporate Social Responsibility (CSR) and ESG will likely become integral to any business’s values. Communicating it effectively will be crucial for successful business operations. Moreover, customer satisfaction would include transparency, authenticity, and commitment to social/environmental concerns. Values-based storytelling is predicted to become part of most public relations efforts allowing them to align stakeholders’ aspirations and values, ultimately building trust and loyalty.
The key to PR landing is always about tailored messaging, with most campaigns catering toward specific target audience segments would be key thus, leveraging data insights to deliver such tailored messages would be an essential part of the future PR efforts. To enhance engagement and forge stronger connections. PR campaigns will now prioritize customized content and experiences. This will include integrating augmented reality (AR) and virtual reality (VR) to create interactive and immersive experiences that captivate audiences and leave them lasting brand interactions.
The lines between PR and marketing are blurring more than ever with integrated campaigns that leverage your narrative via insightful news and regularly updated storytelling alongside marketing’s data-driven strategies working together cohesively, a vital part of creating consistent customer experiences.
It is crucial for PR professionals to remain agile and adaptable in this ever-shifting media landscape, as shifts occur so frequently nowadays while also keeping pace with changing consumer expectations. By staying informed about emerging trends while embracing innovation within the industry through anticipating future trends, we at AI can drive impactful results for our clients on behalf of our organizations. Mutual understanding is key to building effective communication and fostering valuable relationships.
In recent years, there has been a growing demand for authenticity and transparency in all business areas, including PR. This trend will likely continue, with consumers and stakeholders expecting greater honesty and openness from organizations. PR professionals will need to develop strategies that prioritise authenticity and transparency, such as creating engaging content that tells a compelling brand story while being honest about the organization’s challenges.
Influencer marketing has become a major part of many PR campaigns, and this trend will likely continue. With the rise of social media platforms and the increasing influence of personalities, influencers are becoming more important for brands looking to reach new audiences. PR professionals must develop strategies to build relationships with influencers and leverage their influence to promote their brand.
Organisations can face a crisis anytime in an age of social media and instant communication. In the future, crisis management will become even more important, with organisations needing to be prepared to respond quickly and effectively to any negative publicity or crisis. PR professionals must develop strategies that identify potential crisis situations, monitor social media channels, and develop crisis communication plans that can be activated quickly.
Social media has become essential to many PR campaigns, and this trend will likely continue. As social media platforms continue to grow and evolve, PR professionals must stay current with the latest trends and developments in how they support and execute social media marketing. This will require a greater emphasis on creating engaging content and building relationships. Less clichés and more intelligent knowledge and imagery are key.
From my cocktail lounge conversations with you, the future of public relations will be frantically evolving and challenging with the pace of new tools and innovations expected to transform how we create campaigns.
This span of tools includes the growing use of AI and data analytics to the increasing importance of authenticity and transparency. PR professionals must adapt to these new trends and stay ahead of the curve. By building relationships with media, ambassadors, influencers, clients, and employees, engaging digital content, and developing effective crisis management strategies, PR professionals can drive your organisation better to communicate with clarity and conviction.
Book a free and confidential PR brainstorm call if your PR needs a ramp-up or annual review.
Book some time with Amber here.
Public relations (PR) has changed significantly in the past decade or two since I started my first job in the sector in the mid-2000s.
Media releases are less essential to pitching.
Journalists are more dispersed and freelance-based.
The press conference is all but dead unless you are a sports star.
So what does this mean for your PR, and how can you and your organisation be relevant and newsworthy for all the right reasons?
Strategy first. Execution follows.
Any successful PR campaign has defined its biggest clear goals, knows the rights audience, and chooses success measures that 100% align with those goals. By planning your campaign strategy and defining what a successful campaign looks like upfront, you’ll be in a much better position to achieve your desired results.
We believe that most PR campaigns not rooted in a strategy will fail. The wide berth of what success looks like has to be narrowed, and the right channels for the right audiences will be the best start. Anything else will be scattergun, meaning you don’t get the desired results.
The media landscape is contracting. Decades of media mergers compiled with media companies trying to monetise digital media platforms so we pay for news means the media landscape has become a business first.
At the heart of a media business are sponsors and advertisers – those who can pay for space, either physically in a print version or online in digital display and other kinds of advertising. Media companies must provide stats on readers, shares, likes, and reader demographics to prove worth to these digital advertisers.
The media landscape is getting better at this as metrics start to catch up with reader behaviour, but all this adds up to media needing to run like any other business. Getting more eyeballs on pages from readers and keeping them on their sites to monetise content is the model now. This is hard enough before you even factor in competing with the limits of social media sites like Meta/Facebook.
To lure and secure readers on sites, content has to be timely, interesting, topical, and relevant to them.
Many like to make a big thing about PR versus journalists. But having sat on both sides in my 25-year-long career, it doesn’t have to be this way. Agencies and journalists can work together to meet both sides’ aims. That is the magic. Some ideas are below.
It doesn’t matter how interesting people in your company think your news is; the real question is, will anyone else find it interesting? In other words, ‘who cares?’ It has to be newsworthy and interesting, meaning it has to contain some new and relevant information.
Most media releases fail because they don’t pass that critical ‘who cares?’ test. WHY should the media and readers care about what you have to say? How is it any different from what everyone else is saying?
Don’t send business reporter news to a lifestyle writer, as it’s irrelevant and wastes time. If your news is niche, send it to that niche only. Do not send it far and wide because it won’t work and irritates the journalists. If you haven’t read a publication and demonstrated in your pitch why this release is relevant to this publication, or TV or radio show, skip it. The media are busy and won’t take well to pitches that are not in their wheelhouse.
Define where you are sending pitches in emails or media releases. A focused idea or release to a small, targeted pool is far more effective than a wide spray. It shows you know a journo’s publication and their readership, and you will become an asset to a journalist.
If lucky, you have one sentence or two to catch a journalist’s attention.
Realistically, journalists see hundreds daily, and they are most certainly not reading all the way through these to ‘glean some interesting nugget’ of information at the end.
Say it in the first sentence. It doesn’t matter how much you think your company name is important, don’t put it in the first sentence unless you are a big multinational, billion-dollar corporation.
Your name can wait. What you do can wait.
Lead with your strongest aspect. Save the sales guff for the end. And speaking of the end – rarely is the second page of a media release ever read. One page, please.
Journalists have finely tuned BS radars. If your media release reads in any way to be a sales promotion, you will be kindly asked to take an ad because the idea is probably more marketing than news or features worthy. It is not their job to get you a free promotion for your product or service. It is their job to get and keep readers, so they can get, and keep, advertisers.
Do not send out a media release for the sake of it. Save it for only when you have something newsworthy to say. If you get a reputation for being a timewaster, your releases won’t be read by journalists, even the good ones.
The gatekeeper and the reporter’s interest is piqued if your pitch or media release has passed. Unless it’s trade media, they are highly unlikely to run the media release as is. They will likely want an interview to get extra information to put a unique spin on it for their readership. The last thing a journalist wants is to run something similar to a competitor.
Nothing is more annoying to a journalist than asking for an interview and being told none are available. And there is no quicker way to squash a story. A media release is not enough. Being available for an interview is as important as the media release itself.
Ideally, with some media training behind you, make the story stand out and ensure the media will call you back again.
If you want to refine your PR ideas, we’d love to help. Book a free PR 30-minute discovery.
Hosting a podcast on your own is great fun once you know how to manage it!
Sitting solo speaking into a microphone, and trying to perform to a listener you can’t see is hard work at first.
Here are my ways to master this solo podcasting gig.
Conversations flow when we are physically in a room with another human, and even after the pandemic got us used to Zoom meetings, there is nothing like speaking to someone in person. When presenting a show solo, you must be confident and own the sound waves from start to end. One trick is to imagine someone in your mind (the ideal listener), which is how many professional podcasters and radio presenters make their shows flow. Once you’ve had a lot of practice, this comes easily. But when you’re starting, you must actively use your powers of imagination and be prepared to try and try again.
If you’re having difficulty conjuring someone up in your mind, you can always help your brain by recording yourself on your phone or laptop. You’ll be surprised at what a difference it’ll make to the energy in your voice just seeing another person (even if that person is your face!).
When you’re talking to your podcast audience, each person listening must feel like you’re speaking directly to them. When someone chooses to listen to your content, they’re rarely listening with someone else, so if you talk to them like they’re part of a group, it’ll disconnect you from them. Using the word “you” when referring to your audience is the easiest way to do this. And think about talking to a single person rather than a faceless crowd. The key to podcasting connection is you make each listener feel like you are speaking to them. That is where we find audience magic.
Creating’ light and shade’ or variation in your voice keeps people engaged, but what feels energetic when you’re speaking can often feel much lower energy to someone listening. This is because some of that energy is downplayed on audio delivery.
You don’t want to sound overly enthusiastic or slow and methodical. The sweet spot is that middle range plus some. Trying to harness enough energy required to sound like you’re having a relaxed, natural conversation in a podcast requires much more energy than if you were having a relaxed, natural conversation in real life over a cup of tea.
The goal is to sound confident enough to meet your listeners where they are rather than them having to come to you, and sometimes that sweet spot takes time to find. It takes practice and patience to better host your show, but the podcast world will thank you.
Have you dived into your podcast? Want some help for us? Check out my free podcast guide downloadable here or join our on-demand course (that has, since January 2023, helped over 1,000 new podcasters shine).
Board meetings can sometimes become, well, boring meetings. There is usually a lot to read beforehand, and several speakers and big ideas to discuss, and they sometimes make fast-paced decisions from the information shared. To achieve cut-through communications success in an often packed board meeting agenda, it helps to be well prepared.
Presenting to a board can be daunting, and nerves will emerge if you are unprepared and rehearsed. To effectively present at your next board meeting, here are my golden rules before you enter the room:
Remember, each board is unique, so adapting your approach is essential. You can deliver a compelling and impactful board presentation by thoroughly preparing, understanding your audience, and effectively communicating your message.
If you want a dress rehearsal with us, or a chance to road-test your following board presentations in action, we welcome the opportunity to work with you. Booking a meeting via https://calendly.com/amberdaines-327/30min
How have you thought about your life in terms of your legacy? That is seemingly heavy stuff, I know – but before you think this blog is about fire and brimstone or making a bucket list, hear me out.
Last month I had my first-ever experience of a “legacy lunch” with Sarah Nelson, who holds the snazzy job title of Chief Legacy Officer. The process was easy and joyous. Spending 75 minutes unpacking my drivers, my team inside and outside of my career, and my formative life experiences over the decades over lunch at the serene Saddles restaurant was the deal.
There was some prework—a chart to clarify my self-described VIA character strengths. During the workshop, we started by writing down the teams around me, listing my core beliefs, values, and strengths, then exploring how I was coded and what I have somehow collected along the way. This idea creates a picture or a phrase of the legacy you’d like to make.
In just a few moments, I am suddenly the CEO of all the teams in my life.
This exercise reminded me that life is long and short, depending on where you are and how confident you are about your direction. This strikes me as far more than a narcissistic endeavour. One of the late Apple founder Steve Jobs’ most famous and enduringly inspiring quotes is, “We’re here to put a dent in the universe. Otherwise, why else even be here?”. This is really what many of us are striving for.
Your dreams, goals, and accomplishments are never just about you. As business owners, team members, community leaders, a parent, a partner, a sibling, a child, and a colleague, we need to ensure everything we do (ok, not the laundry, perhaps, that is a life essential) comes with a purpose. It moves us forward to what we want to be remembered for most. It can be hard to craft boundaries, walk away from lucrative ideas, and disappoint others, but our legacy is all we have at the end of the day.
Where my legacy lunch landed was writing out what is my (initial) legacy statement – “living a life full of value to my team, me, and the planet.”
It may refine over time, but right now, I love it because it feels right. It also makes saying ‘no’ to things that don’t serve this statement suddenly very easy!
If you are curious about your legacy and what that means and missed my interview with Sarah, please tune into our podcast.
The short answer is… sometimes.
If, like most podcasters, you’re looking for ways to grow your podcast audience, having interviews with a range of high-profile guests can feel like an instant download fix you’ve been waiting for. Having a podcast with famous names is excellent for promoting your show; there’s no guarantee, though, that the people who love them will come and check out your podcast.
If a high-profile guest has a huge social following, it’s easy to assume one tweet will have all those people flooding into your show. Unfortunately, that’s often not the case.
How effective a guest is at growing your podcast audience will depend on many factors that are entirely not in your control. Many well-established people have a highly engaged audience that will follow them and watch and listen to everything they post and do. Others have followers interested in looking at their Instagram feed but won’t jump into a podcast. The impact each guest has on your downloads depends on the relationship they’ve built with their audience, and that’s something you can’t influence.
We can get to the positives now that we’ve reached the reality check. They introduce your show to a new audience. Discovery is a massive issue in podcasting, especially when starting from scratch. So, if a guest shares your show, it can help expose your content to new ears and eyes that might never have found it or you otherwise. This increased visibility is critical when you’re growing your audience.
If your guest has a community of followers who trust them, you’ll get some of that goodwill by association. If they’re saying, “I trust this podcast enough to be featured on it,” their audience will be more likely to trust it’s worth checking out too. That’s extremely powerful, but so is the credibility and authority you get from having successful people on your show.
When potential listeners find your podcast, whether via a guest’s recommendation or otherwise, seeing names they recognise in previous episodes will help build your show’s credibility. This, in turn, increases the chances people will check it out. The more interest in your podcast, the more potential to grow your audience.
Want my intel on my show and its downloads? So, the most downloaded episode of all The Politics of Everything is, in fact, someone excellent and well-versed in the angle chosen, but not world famous (quite yet) with Cathy Ngo’s show at 310,000 listeners to date. The second is former Socceroo and human rights campaigner Craig Foster’s episode (over 280,000 downloads).
If your guest has a high profile, promoting the fact they’re on your show can get people excited about the episode, even if they haven’t listened to your podcast before. Getting someone interested in hearing from someone they already know is much easier.
Having household-name guests can be a way to spark people’s interest in your show and its content, even if they don’t know who you are or what your podcast is about. You can do very few things to grow your podcast audience overnight, so you must remember you’re playing the long game and know that more than one strategy brings up the download numbers.
For my free podcast guide and to keep informed, go to www.amberdaines.com
Climate change is one of those terms, like any ESG message, that can get lost in translation – or worse still, just be ignored because it’s too dry or overly complicated by scientific jargon. It remains a core challenge for companies of all sizes to articulate their sustainability achievements, projects, targets, and partnerships without their communications losing momentum.
Communicating climate change in a way that is engaging and accessible to a broad audience is crucial for raising awareness and inspiring action. While science textbooks are essential for conveying detailed information, they can often be dry, illusive, and dense. To make climate change communication less textbook-like, consider the following ideas:
By employing these logical strategies, you can make climate change communication more engaging, relatable, and less like a science textbook. Remember to adapt your approach to your target audience and foster an open dialogue to encourage a deeper understanding of the issue.
If you want to discuss how to flip your green speak into a more tangible language your people understand, don’t hesitate to contact me at amber@amberdaines.com.
In the 15 years since I launched my first PR agency, I have seen many different client types come our way- not just varying wildly the size of companies, their budgets, or sectors they play in but actual personas. As a micro business, we offer high-end expertise across all communications. Still, we are positioned to curate our client base and turn away campaigns and organisations that don’t match our offering or conflict with our values.
The most challenging archetype of a client hard to make happy and create instant alignment with: please enter the world of the “jilted lover” client. This is the one who has had a disappointing or, even worse, disastrous engagement with another PR outfit and comes to us, Bespoke Co seeking redemption. Like any broken-hearted human, they are angry, feel cheated, and want to dump dirt on all PR agencies, seeing them as cowboys and not what they signed up for. It can be hard to keep good faith when you don’t get what was promised, and it costs money and wastes time and energy. I hear you jilted lovers – it sucks.
As you embark on your PR and communications path, I advise you to prove the PR agency’s value. How? In short, by demonstrating the impact and effectiveness of their efforts. Here are some ways they can do so:
By employing these tasks in your strategies from day one, hopefully, PR agencies can effectively demonstrate their value and the positive impact they bring to their client’s businesses. It’s our duty to. Remember that measuring PR is an ongoing process that requires consistent monitoring and evaluation. Setting clear objectives, establishing baseline metrics, and regularly assessing your progress toward achieving your PR goals are essential. Be willing to be open-minded; maybe as the wins come, you can become a tad more enamoured with the value of PR again.
Media training is an essential tool in public relations because it’s a highly effective way to prepare people for a successful media appearance, especially if they are new to media, facing a media storm (aka crisis), or are seasoned at the media interview game but have a new or evolved idea to share. It helps interviewees develop their confidence in live public speaking, nudges their general communication skills, and assists leaders in communicating their message to an audience in an impactful way.
However, the best media interviews address the question being asked with brevity, and clarity, give some specifics, have a clear point, and are more than a marketing tagline.
Here are my pointers to be the rock star type of media talent that gets called back repeatedly by journalists.
Remember, media training is ongoing, and refining your skills over time is essential. With the proper training, practice, and experience, you can become more confident in front of the media faster.
If getting 1:1 media training is one of your personal or professional goals, secure my EOFY offer before 30 June 2023. Save 50% off my usual 1:1 online training price – $1000 down to $500. Go to this link: 1:1 Online Training Package Exclusive Offer. Password: EOFY23
