If you have said yes so far…
Keep reading: This is the online course for you. It’s a consultant 101 roadmap based on what I know works for most (and what is a waste of time and money).
Here’s my blueprint to get you started and help you create your own communications consulting business that exceeds what you earn now, but without all the office politics, commuting, and 9-5 grind. Now is the time to shine as you are!
Join my first-ever online program to help corporate PR executives transition faster into thriving consultancy business owners, with just 1-5 staff.
Program Duration
Starts 10 February 2025, runs over 8 Weeks until 4 April 2025.
Sessions including short and snappy pre-recorded videos will be dropped each week, and you get 1 year access from start date.
This program is designed to be Flexible, Self-Paced with Regular Live Sessions designed and run by Amber Daines and her team. Amber is an award-winning communications expert with 17 years as a six-figure PR agency owner, tech founder and veteran crisis communications expert who works with companies of all shapes and sizes, as well as thought leaders and solopreneurs.
Mentorship: Each participant is offered a one-on-one coaching session with Amber Daines, a former journalist turned PR consultant and agency owner of three businesses (including a successful exit sale).
Program Objectives
• Equip former corporate PR executives with the skills and strategies to establish and grow a PR consultancy business.
• Help participants identify their niche, build their brand, and acquire clients.
• Provide practical tools, templates, and guidance for managing the business side of consulting.
Upfront Pricing
Installments
Program Modules
Module 1: Transitioning from Corporate to Consultant Mindset
• Understanding the key differences between corporate roles and entrepreneurship.
• Building confidence in your expertise and shifting from an employee to a business owner mentality.
• Case studies: Successful PR consultancy journeys.
Module 2: Defining Your Niche and Value Proposition
• Identifying your strengths and ideal clients.
• Crafting a unique selling proposition (USP) for your consultancy.
• Exercises to uncover your niche and develop services tailored to market needs.
Module 3: Branding Your Consultancy
• Creating a compelling personal and business brand.
• Developing a professional website and optimizing your LinkedIn profile.
• Crafting your elevator pitch and PR consultancy mission statement.
Module 4: Building Your Client Pipeline
• Strategies for networking and leveraging your corporate connections.
• Building a referral system and utilizing word-of-mouth marketing.
• Proactively pitching your services to potential clients with confidence.
Module 5: Structuring Your Services and Pricing
• Designing service packages that appeal to clients while aligning with your expertise.
• Pricing strategies for retainer, project-based, and hourly models.
• Communicating value to justify premium pricing.
Module 6: Mastering Business Operations
• Setting up legal and financial foundations for your consultancy.
• Efficient tools for invoicing, contracts, and client communication.
• Creating a simple but effective business plan.
Module 7: Leveraging Digital PR Strategies for Growth
• Using your PR skills to promote your consultancy.
• Effective social media strategies to attract clients.
• Showcasing your expertise through blogging, guest articles, and webinars.
Module 8: Scaling and Sustaining Your Business
• Outsourcing, partnerships, and building a small team.
• Maintaining work-life balance as a consultant.
• Long-term strategies for scaling your business.
Program Features
• Weekly Live Sessions: Q&A with industry experts and successful PR consultants.
• Workbooks & Templates: Ready-to-use tools for client contracts, pitch decks, and proposals.
• Peer Networking: Private community forum for participants to connect and share experiences.
• Mentorship: One-on-one coaching session with Amber Daines, a former journalist turned PR consultant and agency owner of three businesses (including a successful exit sale).
• Certificate of Completion: Validate your transition to a PR consultant.
Target Audience
• Former corporate PR executives looking to establish their own consultancy.
• Mid-level to senior PR professionals considering entrepreneurship.
Outcome
By the end of this program, participants will:
• Have a clear business plan for their PR consultancy.
• Possess actionable strategies to attract and retain clients.
• Feel confident navigating the challenges of being a consultant.
• Have the consulting basics right from day one
Upfront Pricing
Installments
Refund policy – Unfortunately, we don’t offer refunds for this course, but life happens so if you want to discuss your reasons to ask for one please contact amber@amberdaines.com so we can work it out on a case by case basis.
