Emma Heuston is a lawyer, author, and entrepreneur. A passionate advocate of work/life balance and the freedom to work from home, Emma is the Founder and Director of The Remote Expert, a virtual law firm delivering legal services and legal information to online business owners across Australia.

In 2011, Emma was on the traditional lawyer-style corporate path - but a near-death experience changed her views on work/ life balance and brought with it the realization that life is way too short not to do exactly as you please. So, Emma and her family moved from Sydney to far Northern New South Wales in late 2013. After the sea change, Emma worked remotely at partner level in a law firm for a number of years. Which was great, until it wasn't. While it was flexible, that role didn't fulfill Emma's sense of purpose to help other women say, "what if" and take the leap to start a business on their own terms.

In 2018, Emma wrote The Tracksuit Economy, her work from home bible, and founded the Remote Expert in 2019, where it has gone from strength to strength helping those with online businesses and assist people who have businesses run from home. Emma has some interesting views on the overuse of the word "scale" when it comes to businesses, especially online businesses, and seeks to change that as part of her work.

Hear from Emma on:

1. What went wrong in your first business post-corporate career and what did you nail early on that still works for you today?
2. Can all online businesses scale up and succeed and why do some work better than others? E.g. legal practice vs online jewelry business.
3. What common mistakes do many online business people make when trying to scale online and how can we remedy this?
4. Where is the future of online business heading?
5. Take away: What is your final takeaway message for us on The Politics of Online Scaling?

To connect with Emma:

LinkedIn: (1) Emma Heuston | LinkedIn

Website: The Remote Expert | Online Business Lawyer

Dr. Simon Longstaff is the Executive Director of The Ethics Centre and one of Australia's leading philosophers and ethics commentators, regularly appearing on national radio, broadcast and newspapers to comment on politics, business and culture, including on ABC Radio National, Q&A and The Sydney Morning Herald. Simon has been instrumental in advising on ethical change and corporate social responsibility for some of Australia's biggest organisations from Cricket Australia to Australian banks.

Simon began his working life on Groote Eylandt in the Northern Territory of Australia. After a period studying law in Sydney and teaching in Tasmania, he pursued postgraduate studies as a Member of Magdalene College, Cambridge. In 1991, Simon commenced his work as the first Executive Director of The Ethics Centre. The Ethics Centre is a not-for-profit Sydney organisation that aims to bring ethics to the centre of personal and professional life. In 2013, he was made an officer of the Order of Australia (AO) for "distinguished service to the community through the promotion of ethical standards in governance and business, to improving corporate responsibility, and to philosophy. He has a PhD in philosophy from Cambridge University, is a Fellow of CPA Australia and of the Royal Society of NSW, and an Honorary Professor at ANU National Centre for Indigenous Studies.

In the podcast, we discuss:

1. How do you define ethics and its role or relationship to modern society? Has that changed over time?
2. How can ethics be universally agreed or can't they?
3. What can be done to remedy what seems to be a rampant distrust in government and legal systems.
4. How important is this issue of consent, morally and ethically, why is consent only being made a big deal now?
5. Climate change has been described as a moral and ethical issue not just an environmental concern. How do you see it and how can businesses and leaders grapple with the changing climate, so we can all do the "right thing" for future generations as well as the planet?
6. Take away: What your final takeaway message for us on The Politics of Ethics?

To connect with Simon Longstaff: (16) Dr Simon Longstaff AO FCPA FRSN FARPI | LinkedIn

W: Need Help? Ethi-call is a Free Decision-Making Helpline (ethics.org.au)

Tim Burrowes has done a lot to shape and up-end the modern media landscape. In the decade since its launch, the company he founded (and remains editor-at-large for) Mumbrella earned its stripes as a respected authority on the Australian media and marketing landscape, with Tim becoming a recognized commentator on media issues. In 2017, Mumbrella was sold to the US-owned Diversified Communications in a multi-million-dollar deal.

Under his editorship, Mumbrella was twice named website of the year at the Publishers Australia Awards, while he was named business journalist of the year. He was also twice named Editor of the Year at the British Society of Magazine Editors Awards. He expanded this to a business model driven by running conferences and awards, including launching the icon event Mumbrella360, in which (pre-Covid) more than 3,000 marketers and media executives gather across three days at the biggest event of its type in Asia. While Tim was curator, Mumbrella360 was twice named conference of the year at the Australian Event Awards. Prior to Mumbrella, Tim edited Aussie ad industry bible B&T Weekly. And before coming to Australia, Tim was the Dubai-based launch editor of Campaign magazine, covering advertising and marketing stories throughout the Middle East. Prior to that, he was editor of Media Week in the UK. He began his career on local and daily newspapers, before his first editorship on specialist B2B magazine Hospital Doctor.

Now Tim has a new project as author of a new book Media Unmade, the definitive story of Australia's media during the disruptive decade of 2010 to 2020, published in July 2021. And today we are discussing the Politics of Unmade.

Tune in to hear:

1. What sparked that desire to start Mumbrella in 2008 and was the idea and the reality different to what you expected it to be?
2. Do you still love journalism and media as much as ever?
3. What does Unmade really mean and does it seem like a negative slant on the disruption we have seen in traditional media over the past 10 years?
4. What other industries are being Unmade as we look ahead and are there lessons from media that relate to other sectors - like energy, tech, or manufacturing for example?
5. Finally: What is your top piece of advice for anyone wanting to navigate The Politics of Unmade?

To connect with Tim: https://www.linkedin.com/in/timburrowes/