Master the art of media interviews and engage your next audience

Amber Daines is one of Australia’s leading business communications specialists. Find out what she can do for you

Idea to Launch in 4 weeks

New Online Course

Do you have the seed of a new podcast idea, or have you started and stopped podcasting because it’s been too tricky, too expensive, and far too slow to grow?

My Podcast Course ‘Idea to Launch in 4 weeks’ will solve all this and more!

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Financy Women's Index 2023

Communicate your message consistently and confidently

Amber Daines

Do you want to communicate more effectively with your clients, the media or your staff?

With technology, the way we do business is changing. Communication tools are changing. The media is changing.

What doesn’t change is the fact that we need to communicate effectively with anyone that’s important to our business.

For over 20 years I’ve worked with major brands, such as Westfield, Deloitte and ING, as well as Not-for-Profits (including The Australian Fund for Animal Welfare, Carers Australia and the Law and Justice Foundation), and hundreds of small businesses to:

* build their business case;
* reach new audiences and;
* engage their stakeholders through fine-tuning their communication skills and collateral.

Media exposure presents incredible opportunities.
Yet interviews gone wrong present incredible risk

You don’t get a second chance to make a first impression

In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.

If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively. 

I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.

Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.

Learn how to engage your audience and lead with confidence.

Media exposure presents incredible opportunities. Yet interviews gone wrong present incredible risk

You don’t get a second chance to make a first impression

In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.

If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively. 

I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.

Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.

Learn how to engage your audience and lead with confidence.

Amber’s Blog – Expert ideas, tools & musings

News conference

Why your PR is failing to shine

Public relations (PR) has changed significantly in the past decade or two since I started my first job in the sector in the mid-2000s. Media releases are less essential to pitching. Journalists are more dispersed and freelance-based. The press conference is all but dead unless you are a sports…

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Solo podcast host

Podcast hosting solo takes more than a great introduction

Hosting a podcast on your own is great fun once you know how to manage it! Sitting solo speaking into a microphone, and trying to perform to a listener you can’t see is hard work at first. Here are my ways to master this solo podcasting gig. Be conversational…

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Business presentation

How to deliver a board presentation that wins hearts and minds

Board meetings can sometimes become, well, boring meetings. There is usually a lot to read beforehand, and several speakers and big ideas to discuss, and they sometimes make fast-paced decisions from the information shared. To achieve cut-through communications success in an often packed board meeting agenda, it helps to…

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I’m lucky enough to work with some amazing brands, become one of them!

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