Master the art of media interviews and engage your next audience

Amber Daines is one of Australia’s leading business communications specialists. Find out what she can do for you

Idea to Launch in 4 weeks

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Do you have the seed of a new podcast idea, or have you started and stopped podcasting because it’s been too tricky, too expensive, and far too slow to grow?

My Podcast Course ‘Idea to Launch in 4 weeks’ will solve all this and more!

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Financy Women's Index 2023

Communicate your message consistently and confidently

Amber Daines

Do you want to communicate more effectively with your clients, the media or your staff?

With technology, the way we do business is changing. Communication tools are changing. The media is changing.

What doesn’t change is the fact that we need to communicate effectively with anyone that’s important to our business.

For over 20 years I’ve worked with major brands, such as Westfield, Deloitte and ING, as well as Not-for-Profits (including The Australian Fund for Animal Welfare, Carers Australia and the Law and Justice Foundation), and hundreds of small businesses to:

* build their business case;
* reach new audiences and;
* engage their stakeholders through fine-tuning their communication skills and collateral.

Media exposure presents incredible opportunities.
Yet interviews gone wrong present incredible risk

You don’t get a second chance to make a first impression

In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.

If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively. 

I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.

Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.

Learn how to engage your audience and lead with confidence.

Media exposure presents incredible opportunities. Yet interviews gone wrong present incredible risk

You don’t get a second chance to make a first impression

In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.

If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively. 

I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.

Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.

Learn how to engage your audience and lead with confidence.

Amber’s Blog – Expert ideas, tools & musings

Earth day

How articulating your legacy simplifies your life

How have you thought about your life in terms of your legacy? That is seemingly heavy stuff, I know – but before you think this blog is about fire and brimstone or making a bucket list, hear me out. Last month I had my first-ever experience of a “legacy…

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Podcast Items

Does interviewing famous folks make your podcast downloads grow?

The short answer is… sometimes. If, like most podcasters, you’re looking for ways to grow your podcast audience, having interviews with a range of high-profile guests can feel like an instant download fix you’ve been waiting for. Having a podcast with famous names is excellent for promoting your show;…

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Changing environment

How can ‘green’ communication be more than scientific speak?

Climate change is one of those terms, like any ESG message, that can get lost in translation – or worse still, just be ignored because it’s too dry or overly complicated by scientific jargon. It remains a core challenge for companies of all sizes to articulate their sustainability achievements,…

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Women hold wooden letters PR

How can PR agencies make their clients happier?

In the 15 years since I launched my first PR agency, I have seen many different client types come our way- not just varying wildly the size of companies, their budgets, or sectors they play in but actual personas. As a micro business, we offer high-end expertise across all…

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I’m lucky enough to work with some amazing brands, become one of them!

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