Master the art of media interviews and engage your next audience

Amber Daines is one of Australia’s leading business communications specialists. Find out what she can do for you

Idea to Launch in 4 weeks

New Online Course

Do you have the seed of a new podcast idea, or have you started and stopped podcasting because it’s been too tricky, too expensive, and far too slow to grow?

My Podcast Course ‘Idea to Launch in 4 weeks’ will solve all this and more!

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Communicate your message consistently and confidently

Amber Daines

Do you want to communicate more effectively with your clients, the media or your staff?

With technology, the way we do business is changing. Communication tools are changing. The media is changing.

What doesn’t change is the fact that we need to communicate effectively with anyone that’s important to our business.

For over 20 years I’ve worked with major brands, such as Westfield, Deloitte and ING, as well as Not-for-Profits (including The Australian Fund for Animal Welfare, Carers Australia and the Law and Justice Foundation), and hundreds of small businesses to:

* build their business case;
* reach new audiences and;
* engage their stakeholders through fine-tuning their communication skills and collateral.

Media exposure presents incredible opportunities.
Yet interviews gone wrong present incredible risk

You don’t get a second chance to make a first impression

In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.

If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively. 

I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.

Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.

Learn how to engage your audience and lead with confidence.

Media exposure presents incredible opportunities. Yet interviews gone wrong present incredible risk

You don’t get a second chance to make a first impression

In business, your brand is everything. Your brand is based on your reputation.
In business, reputation matters. It’s the difference between securing that promotion or being overlooked. Between making that sale, nailing that pitch presentation, or losing to your competitor. Between positive and negative media exposure.
And, ultimately, it’s about client, stakeholder or staff confidence.

If you want to maximise the impact of your message, not just get it over the line, you need to not only refine but also deliver it effectively. 

I can help.
From media through to keynote speaking and employee engagement, my clients have achieved exceptional results. They’ve managed the media with finesse. They’ve engaged, excited and motivated with powerful public speaking. Vitally, they’ve mitigated reputational risk with effective media crisis management.

Whether you’re a CEO or business leader, and working within a government, public or private organisation, you’re there to lead change.

Learn how to engage your audience and lead with confidence.

Amber’s Blog – Expert ideas, tools & musings

Female Host in Podcasting Studio

Four questions to ask yourself before you start a podcast

Podcasting is a great way to get your message out into the world, but it’s also a lot of hard work. For every show that’s listened to by millions of people, there are hundreds with an audience consisting of the host and their mum. My weekly show makes me…

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Explaining Podcast ROI

Every podcaster has that moment when things go from super exciting (usually preparation for launch day) to this being more complicated than expected (I’d say episode 12 for many new podcasters, based on a casual chat recently among my course cohort). It can feel hard to know WHY you…

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Latest news

Why newsjacking favours the bold

My clients probably hear me in their sleep on this topic! In every PR strategy session, I emphasise the value of newsjacking. What is that, you ask? This is where you, as experts, take advantage of existing news-related events to generate media coverage for your leader, company, or brand. It…

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Podcast guest

How to be that superstar guest every podcaster loves

Podcasts have been great gateways to reach new audiences. Rather than relying on earned media for PR wins, podcasts have successfully democratised the reach rate of any leader, expert, or opinion maker to get your ideas out to the masses. In 2023, you can leverage many shows everywhere you…

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I’m lucky enough to work with some amazing brands, become one of them!

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