How to Write an Opinion Piece That Gets Published

Opinion pieces—often called Op-Eds—are some of the most powerful legacy media tools for sharing one’s perspective, influencing public discourse, and establishing thought leadership.

But with editors receiving dozens (if not hundreds) of submissions daily, how do you make yours stand out?

Here’s a step-by-step guide to crafting an opinion piece that gets published.

1. Start with a Strong Hook

Editors and readers have short attention spans, so your first sentence must be compelling.

Start with a bold statement, a surprising statistic, or a thought-provoking question.

For example: “The biggest threat to modern businesses isn’t cyberattacks or economic downturns—it’s knowledge loss.”

A strong hook ensures your piece grabs attention immediately.

2. Have a Precise Argument

Opinion pieces are not news reports; they require a distinct point of view.

Your argument should be clear, concise, and preferably different from what has already been said.

Your piece is less likely to be accepted if you’re reiterating common viewpoints.

Ask yourself:

What is my unique take on this issue?

How does my expertise or experience add to the conversation?

3. Support Your Argument with Evidence

Credibility is key.

Use statistics, research, expert quotes, or real-world examples to support your claims.

Even though an Op-Ed is based on opinion, facts strengthen your argument and make it more persuasive.

For instance, instead of saying:

“AI will change everything about the workplace.”

Try:

“A 2024 McKinsey report found that AI could automate up to 30% of tasks in knowledge-based industries, fundamentally reshaping the workplace.”

4. Keep It Snappy

Most publications have a word limit for opinion pieces—typically 600-800 words.

Make every word count by:

• Avoiding jargon and overly complex sentences.
• Breaking up long paragraphs for readability.
• Using active voice for a more engaging tone.

5. Address Counterarguments

Anticipate objections and address them briefly.

Acknowledging opposing views and explaining why your argument holds up demonstrates critical thinking and strengthens your credibility.

Example:

“Some argue that AI will replace human jobs entirely. However, history shows that technological advancements often create new roles even as they eliminate others.”

6. End with a Strong Call to Action

What do you want readers to do after reading your piece?

A strong conclusion should leave an impression and encourage action.

If your piece concerns climate policy, urge policymakers to take specific steps.

If you’re writing about corporate ethics, call on businesses to adopt better practices.

Example:

“If companies don’t start prioritizing AI ethics now, we risk creating a future riddled with bias and misinformation. It’s time for CEOs to take responsibility.”

7. Tailor Your Pitch to the Right Publication

Don’t write for everyone but for someone.

Not every opinion piece is right for every outlet.

Research publications that align with your topic and audience.

Some key considerations:

National vs. local media: A piece about global AI trends fits The Financial Times, while a piece about AI’s impact on Australian businesses might suit The Australian Financial Review.

General vs. niche outlets: Harvard Business Review is great for business insights, while TechCrunch is better for tech-specific topics.

Editorial guidelines: Follow submission guidelines carefully, including word count and formatting.

8. Write a Persuasive Pitch

Before submitting, you’ll likely need to send a pitch—a short email explaining why your Op-Ed matters.

Keep it concise:

Subject line: “Timely Op-Ed: The Hidden Risk of AI in Business”

Introduction: Who and why are you an authority on this topic?

Summary: A 2-3 sentence summary of your argument.

Relevance: Why is this piece timely and important to their audience?

The Take Away?

Publishing an opinion piece requires strong writing, clear argumentation, and strategic pitching.

Crafting a compelling argument, supporting it with evidence, and targeting the right publication will greatly increase your chances of being heard in the media.

Start writing, and share your perspective with the world!

If we can help you get started, give us a holler at www.amberdaines.com.