Amber’s Blog

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Why social media is not everything in PR

Social media has become essential in public relations (PR), but it’s not everything. Here are some reasons why: Limited Reach: While social media platforms have billions of users, they don’t reach everyone. Traditional media like TV, radio, and print still…

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Why a book is not a PR tool

Most nonfiction books are expensive business cards. They open doors, and you may sell some for income, but they are not usually about serious income for many new authors. From my self-publishing experience, I know it is an incredible thrill…

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Lead Generation
What PR can’t do for you or your business

With clarity, strategy, and timeliness, PR can achieve many extraordinary things – raising awareness of your services and products or people, refining key ideas or messages, or reassuring your stakeholders what is fact and fiction in a crisis. While public…

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