Amber’s Blog
Expert ideas, tools & musings
Latest Post
- How can a PR agent demonstrate value to the board?
We work with several organisations with boards that demand “proof” of our PR value. A board is usually a group of differently wired humans – some are numbers of people, others big picture visionaries, and others detail-orientated folks. We need to appeal to them all! Measuring PR success for a board requires presenting clear, data-driven… Read more: How can a PR agent demonstrate value to the board?
More Posts
Ten winning ways any CEO can become a more authentic speaker
Speakers stand out and remain in our minds usually for two reasons: They are stars They are flops There is a middle grey area, where many people play safely with room to grow as they speak more regularly to higher…
If you think PR is about spin and journo mates, think again
PR can look easy from the outside. Barriers to entry are pretty low. A mobile, laptop, sometimes a uni degree, and sometimes just a sideways move from PR adjacent worlds like journalism, marketing, or administration. Yet, if it was simple…
The best ways AI can integrate any PR pro’s real-life expertise
If there were a prize for the most significant business trend in 2024, the gold would land with Artificial Intelligence (AI). Over the past few years, the AI conversation has changed, and in PR land, we no longer think about…
"*" indicates required fields
