Amber’s Blog

With the news that ‘glossy magazine’ ELLE Australia is returning to print runs again, it seems that sometimes big-time business models like fashion seem to go through cycles and return decades on. (I can barely believe my kids in 90s…

Anyone who has worked with journalists long enough knows that building solid connections is one of the best ways to secure earned media for your clients or yourself. It would be naïve to think that is the end of the…

Many realise that purely online conversations are fraught at the best of times. Things can become overblown, unheard, misrepresented, and read or heard differently in the style or tone of words and language used by the writer and receiver alike….

The golden era of podcasting is over. According to my nerdy sources, there were 67,000 new podcasts launched in Q1, 54,000 in Q2, 53,000 in Q3, and 44,000 in Q4. That’s a drop of one-third in 12 months. (So far…

Change can be hard, as the cliché tells us time and again. You may experience this when attempting to break a bad habit or start a better one. Altering your behaviour or routines often requires additional effort – at least…

Having just returned to the office after 12 days in Asia, I had a chance to spend time with family and friends and truly tech off and wind down with no laptop seen by the pool. It was bliss. However,…

Public relations (PR) has changed significantly in the past decade or two since I started my first job in the sector in the mid-2000s. Media releases are less essential to pitching. Journalists are more dispersed and freelance-based. The press conference…

Hosting a podcast on your own is great fun once you know how to manage it! Sitting solo speaking into a microphone, and trying to perform to a listener you can’t see is hard work at first. Here are my…

Board meetings can sometimes become, well, boring meetings. There is usually a lot to read beforehand, and several speakers and big ideas to discuss, and they sometimes make fast-paced decisions from the information shared. To achieve cut-through communications success in…

How have you thought about your life in terms of your legacy? That is seemingly heavy stuff, I know – but before you think this blog is about fire and brimstone or making a bucket list, hear me out. Last…

The short answer is… sometimes. If, like most podcasters, you’re looking for ways to grow your podcast audience, having interviews with a range of high-profile guests can feel like an instant download fix you’ve been waiting for. Having a podcast…

Climate change is one of those terms, like any ESG message, that can get lost in translation – or worse still, just be ignored because it’s too dry or overly complicated by scientific jargon. It remains a core challenge for…

In the 15 years since I launched my first PR agency, I have seen many different client types come our way- not just varying wildly the size of companies, their budgets, or sectors they play in but actual personas. As…

Media training is an essential tool in public relations because it’s a highly effective way to prepare people for a successful media appearance, especially if they are new to media, facing a media storm (aka crisis), or are seasoned at…

Podcasting is a great way to get your message out into the world, but it’s also a lot of hard work. For every show that’s listened to by millions of people, there are hundreds with an audience consisting of the…

Every podcaster has that moment when things go from super exciting (usually preparation for launch day) to this being more complicated than expected (I’d say episode 12 for many new podcasters, based on a casual chat recently among my course…

My clients probably hear me in their sleep on this topic! In every PR strategy session, I emphasise the value of newsjacking. What is that, you ask? This is where you, as experts, take advantage of existing news-related events to generate…

Podcasts have been great gateways to reach new audiences. Rather than relying on earned media for PR wins, podcasts have successfully democratised the reach rate of any leader, expert, or opinion maker to get your ideas out to the masses….

I have waited to write a blog on the ChatGPT chatbot because I am a slow adopter regarding technology, and I can be a skeptic – someone who never rushes to join the shiny new bandwagon when the world is…

Green sheen or greenwashing is something every business must examine closely, especially with regulators like ASIC cracking down on those who overstate their Environmental Social Governance (ESG) credentials. When communicating your ESG messages on your website or in an investor…