Amber’s Blog

Having just returned to the office after 12 days in Asia, I had a chance to spend time with family and friends and truly tech off and wind down with no laptop seen by the pool. It was bliss. However,…

Public relations (PR) has changed significantly in the past decade or two since I started my first job in the sector in the mid-2000s. Media releases are less essential to pitching. Journalists are more dispersed and freelance-based. The press conference…

Hosting a podcast on your own is great fun once you know how to manage it! Sitting solo speaking into a microphone, and trying to perform to a listener you can’t see is hard work at first. Here are my…

Board meetings can sometimes become, well, boring meetings. There is usually a lot to read beforehand, and several speakers and big ideas to discuss, and they sometimes make fast-paced decisions from the information shared. To achieve cut-through communications success in…

How have you thought about your life in terms of your legacy? That is seemingly heavy stuff, I know – but before you think this blog is about fire and brimstone or making a bucket list, hear me out. Last…

The short answer is… sometimes. If, like most podcasters, you’re looking for ways to grow your podcast audience, having interviews with a range of high-profile guests can feel like an instant download fix you’ve been waiting for. Having a podcast…

Climate change is one of those terms, like any ESG message, that can get lost in translation – or worse still, just be ignored because it’s too dry or overly complicated by scientific jargon. It remains a core challenge for…

In the 15 years since I launched my first PR agency, I have seen many different client types come our way- not just varying wildly the size of companies, their budgets, or sectors they play in but actual personas. As…

Media training is an essential tool in public relations because it’s a highly effective way to prepare people for a successful media appearance, especially if they are new to media, facing a media storm (aka crisis), or are seasoned at…

Podcasting is a great way to get your message out into the world, but it’s also a lot of hard work. For every show that’s listened to by millions of people, there are hundreds with an audience consisting of the…

Every podcaster has that moment when things go from super exciting (usually preparation for launch day) to this being more complicated than expected (I’d say episode 12 for many new podcasters, based on a casual chat recently among my course…

My clients probably hear me in their sleep on this topic! In every PR strategy session, I emphasise the value of newsjacking. What is that, you ask? This is where you, as experts, take advantage of existing news-related events to generate…

Podcasts have been great gateways to reach new audiences. Rather than relying on earned media for PR wins, podcasts have successfully democratised the reach rate of any leader, expert, or opinion maker to get your ideas out to the masses….

I have waited to write a blog on the ChatGPT chatbot because I am a slow adopter regarding technology, and I can be a skeptic – someone who never rushes to join the shiny new bandwagon when the world is…

Green sheen or greenwashing is something every business must examine closely, especially with regulators like ASIC cracking down on those who overstate their Environmental Social Governance (ESG) credentials. When communicating your ESG messages on your website or in an investor…

Over the last year, there were many important developments in environmental, social and governance (ESG), and the impact of these will only continue to influence global trends. What are the most important developments for ESG, and how will these progress?…

While blogs and written posts are still valuable (hey, this is what I am doing here), the growth of podcasts remains the future for anyone serious about online marketing, establishing a brand, or imparting their knowledge. People are increasingly time-poor…

Large corporations often grapple with whether it’s better to have a team of in-house people trained to talk to media or outsource media management when needed.There are pros and cons to both approaches. However, I know from experience that you…

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”― Dr. SeussWhen I interviewed successful entrepreneurs, CEOs, and small business owners for my two books: “Well Said: How to…

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” ― Dr. Seuss When I interviewed successful entrepreneurs, CEOs, and small business owners for my two books: “Well Said:…