Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why should you avoid buzzwords in media interviews – or anywhere, please!
Pivot. Synergise. Guardrails (personal peeve unless we are talking about a toddler bed). These are common buzzwords or “industry speak,” peppering the business banter and online conversations of 2024. These terms often have a place – and come and go – and to be clear, they are not bad, but we can all do better.… Read more: Why should you avoid buzzwords in media interviews – or anywhere, please!
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The PR power of the humble whitepaper
Marketers create whitepapers to educate their audience about a particular “hot button” issue backed by a well-articulated methodology. In PR land, the media can use this whitepaper for informed editorial content and to help form the backbone of news or…
When we expect our leaders to speak publicly, and they don’t
Unless you are on a tech-free break, it is very hard to miss the big global political news of the week. For the first time since President Richard Nixon stood down 50 years ago amid the Watergate scandal, a sitting…
Making your Virtual Performance Mega Memorable
Bringing some Z-z-za-Zoom to your Zoom Room It’s four years since the pandemic first shut down the world as we know it, and in 2024, much has essentially gone back to BAU in how we deliver keynotes, panel presentations, and…
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