Amber’s Blog
Expert ideas, tools & musings
Latest Post
- The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just Tactics
As we age, It is easy to be nostalgic about the “good old days.” The music was better, the fashion more nuanced, and the cost of living was less. Or so we tell ourselves! That era is probably my later childhood and early adult years of the 1990s. It was also a pre-social media era… Read more: The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just Tactics
More Posts
The best ways AI can integrate any PR pro’s real-life expertise
If there were a prize for the most significant business trend in 2024, the gold would land with Artificial Intelligence (AI). Over the past few years, the AI conversation has changed, and in PR land, we no longer think about…
Want to be famous? Then expect a PR crisis to come calling
When a crisis hits, most people go either way regarding communications – usually the extremes of either nuclear or they go to ground. After 15 years of working with businesses and high-profile business leaders in their most challenging times, how…
The PR power of the humble whitepaper
Marketers create whitepapers to educate their audience about a particular “hot button” issue backed by a well-articulated methodology. In PR land, the media can use this whitepaper for informed editorial content and to help form the backbone of news or…
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