Amber’s Blog
Expert ideas, tools & musings
Latest Post
- The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just TacticsAs we age, It is easy to be nostalgic about the “good old days.” The music was better, the fashion more nuanced, and the cost of living was less. Or so we tell ourselves! That era is probably my later childhood and early adult years of the 1990s. It was also a pre-social media era… Read more: The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just Tactics
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When we expect our leaders to speak publicly, and they don’t
Unless you are on a tech-free break, it is very hard to miss the big global political news of the week. For the first time since President Richard Nixon stood down 50 years ago amid the Watergate scandal, a sitting…
Making your Virtual Performance Mega Memorable
Bringing some Z-z-za-Zoom to your Zoom Room It’s four years since the pandemic first shut down the world as we know it, and in 2024, much has essentially gone back to BAU in how we deliver keynotes, panel presentations, and…
Why social media is not everything in PR
Social media has become essential in public relations (PR), but it’s not everything. Here are some reasons why: Limited Reach: While social media platforms have billions of users, they don’t reach everyone. Traditional media like TV, radio, and print still…
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