Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why should you avoid buzzwords in media interviews – or anywhere, please!
Pivot. Synergise. Guardrails (personal peeve unless we are talking about a toddler bed). These are common buzzwords or “industry speak,” peppering the business banter and online conversations of 2024. These terms often have a place – and come and go – and to be clear, they are not bad, but we can all do better.… Read more: Why should you avoid buzzwords in media interviews – or anywhere, please!
More Posts
Everything old is new again in media land
With the news that ‘glossy magazine’ ELLE Australia is returning to print runs again, it seems that sometimes big-time business models like fashion seem to go through cycles and return decades on. (I can barely believe my kids in 90s…
When media relations go bad
Anyone who has worked with journalists long enough knows that building solid connections is one of the best ways to secure earned media for your clients or yourself. It would be naïve to think that is the end of the…
When replicating human interaction with AI becomes a PR juggernaut
Many realise that purely online conversations are fraught at the best of times. Things can become overblown, unheard, misrepresented, and read or heard differently in the style or tone of words and language used by the writer and receiver alike….
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