Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why most freelance PR businesses fail FAST
The stats aren’t great. One in five freelancers fail within their first year of business, and 60% are forced to close their doors within 5 years. Many freelance PR businesses fail within the first two years due to strategic, operational, and personal challenges. Here are some of the main reasons: 1. Lack of a Clear Niche… Read more: Why most freelance PR businesses fail FAST
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When we expect our leaders to speak publicly, and they don’t
Unless you are on a tech-free break, it is very hard to miss the big global political news of the week. For the first time since President Richard Nixon stood down 50 years ago amid the Watergate scandal, a sitting…
Making your Virtual Performance Mega Memorable
Bringing some Z-z-za-Zoom to your Zoom Room It’s four years since the pandemic first shut down the world as we know it, and in 2024, much has essentially gone back to BAU in how we deliver keynotes, panel presentations, and…
Why social media is not everything in PR
Social media has become essential in public relations (PR), but it’s not everything. Here are some reasons why: Limited Reach: While social media platforms have billions of users, they don’t reach everyone. Traditional media like TV, radio, and print still…
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