Amber’s Blog
Expert ideas, tools & musings
Latest Post
- The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just Tactics
As we age, It is easy to be nostalgic about the “good old days.” The music was better, the fashion more nuanced, and the cost of living was less. Or so we tell ourselves! That era is probably my later childhood and early adult years of the 1990s. It was also a pre-social media era… Read more: The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just Tactics
More Posts
Does interviewing famous folks make your podcast downloads grow?
The short answer is… sometimes. If, like most podcasters, you’re looking for ways to grow your podcast audience, having interviews with a range of high-profile guests can feel like an instant download fix you’ve been waiting for. Having a podcast…
How can ‘green’ communication be more than scientific speak?
Climate change is one of those terms, like any ESG message, that can get lost in translation – or worse still, just be ignored because it’s too dry or overly complicated by scientific jargon. It remains a core challenge for…
How can PR agencies make their clients happier?
In the 15 years since I launched my first PR agency, I have seen many different client types come our way- not just varying wildly the size of companies, their budgets, or sectors they play in but actual personas. As…
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