Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why should you avoid buzzwords in media interviews – or anywhere, please!
Pivot. Synergise. Guardrails (personal peeve unless we are talking about a toddler bed). These are common buzzwords or “industry speak,” peppering the business banter and online conversations of 2024. These terms often have a place – and come and go – and to be clear, they are not bad, but we can all do better.… Read more: Why should you avoid buzzwords in media interviews – or anywhere, please!
More Posts
How can PR agencies make their clients happier?
In the 15 years since I launched my first PR agency, I have seen many different client types come our way- not just varying wildly the size of companies, their budgets, or sectors they play in but actual personas. As…
Why getting media training isn’t all about being “on message”
Media training is an essential tool in public relations because it’s a highly effective way to prepare people for a successful media appearance, especially if they are new to media, facing a media storm (aka crisis), or are seasoned at…
Four questions to ask yourself before you start a podcast
Podcasting is a great way to get your message out into the world, but it’s also a lot of hard work. For every show that’s listened to by millions of people, there are hundreds with an audience consisting of the…
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