Amber’s Blog
Expert ideas, tools & musings
Latest Post
- The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just Tactics
As we age, It is easy to be nostalgic about the “good old days.” The music was better, the fashion more nuanced, and the cost of living was less. Or so we tell ourselves! That era is probably my later childhood and early adult years of the 1990s. It was also a pre-social media era… Read more: The End of the Technocrats: Why Leadership Communications Always Is About Vision, Not Just Tactics
More Posts
How to restructure a business and still be a hero
Change can be hard, as the cliché tells us time and again. You may experience this when attempting to break a bad habit or start a better one. Altering your behaviour or routines often requires additional effort – at least…
Global PR trends: powering up with data, embracing staff advocacy and smarter AI
Having just returned to the office after 12 days in Asia, I had a chance to spend time with family and friends and truly tech off and wind down with no laptop seen by the pool. It was bliss. However,…
Why your PR is failing to shine
Public relations (PR) has changed significantly in the past decade or two since I started my first job in the sector in the mid-2000s. Media releases are less essential to pitching. Journalists are more dispersed and freelance-based. The press conference…
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