Amber’s Blog
Expert ideas, tools & musings
Latest Post
- Why should you avoid buzzwords in media interviews – or anywhere, please!
Pivot. Synergise. Guardrails (personal peeve unless we are talking about a toddler bed). These are common buzzwords or “industry speak,” peppering the business banter and online conversations of 2024. These terms often have a place – and come and go – and to be clear, they are not bad, but we can all do better.… Read more: Why should you avoid buzzwords in media interviews – or anywhere, please!
More Posts
Why your PR is failing to shine
Public relations (PR) has changed significantly in the past decade or two since I started my first job in the sector in the mid-2000s. Media releases are less essential to pitching. Journalists are more dispersed and freelance-based. The press conference…
Podcast hosting solo takes more than a great introduction
Hosting a podcast on your own is great fun once you know how to manage it! Sitting solo speaking into a microphone, and trying to perform to a listener you can’t see is hard work at first. Here are my…
How to deliver a board presentation that wins hearts and minds
Board meetings can sometimes become, well, boring meetings. There is usually a lot to read beforehand, and several speakers and big ideas to discuss, and they sometimes make fast-paced decisions from the information shared. To achieve cut-through communications success in…
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